XFL Closure Conference Call Transcript

This is a transcript of the conference call where the XFL closure was explained to the media.

Moderator: Vince McMahon

May 10, 2001

Operator: Ladies and gentlemen, thank you for standing by. Welcome to the NBC and World Wrestling Federation Entertainment, Inc. conference call. During the presentation all participants will be in a listen-only mode. Afterwards you will be invited to participate in the question-and-answer session. At that time if you have a question you will need to press the one followed by the four on your telephone. As a reminder this conference is being recorded Thursday, May 10, 2001. I would now like to turn the conference over to Mr. Gary Davis, Vice President, Corporate Communications with World Wrestling Federation. Please go ahead sir.

Gary Davis: Thank you. And thank you everybody for joining us I know on short notice. By now you have probably received the news release that was issued, or the news releases that have been issued, by both www.entertainment and NBC about the discontinuation of the XFL. Joining us on the call today are Vince McMahon, Chairman of World Wrestling Federation Entertainment, Dick Ebersoll, Chairman of NBC Sports and Olympics, Bazil Devito [sp], President of the XFL. And they’re here to answer any questions you may have, but first I’m going to turn it over to Vince, Dick and Basil if they’d like to make a few short remarks and then we’ll go to the Q&A.

Vince McMahon: Dick, do you want to start?

Dick Ebersoll: No, go ahead Vince.

V. McMahon: I would just like to say that this has been a wonderful experience for the World Wrestling Federation Entertainment speaking on behalf of us. You don’t often have the ability, and it is to be applauded in this wonderful country we live in, to be able to take a calculated risk. Some of them pay off. Some of them don’t. This one didn’t. But nonetheless I don’t regret for one moment attempting this, especially considering NBC and Dick with us all the way through this. It was a wonderful experience and hopefully we brought a great deal of entertainment to football fans.

D. Ebersoll: I just want to say that strange as it may seem to many of you listening in on this phone call, that this was one of the most fun experiences of my life. In some of the darkest days it was a pleasure to work with all the people, the talent, the couches, and most of all Vince. I don’t know how to thank Vince. NBC’s enjoyed a lot of partnerships through the years but Id be challenged to find a more decent, trusting, or accommodating partner and friend than Vince McMahon.

Basil Devito: The only thing I can add is that our sincere thanks to the 400 players who gave more than we could have ever asked and played every down of every game, and they did it not just for the money, and in the end we were pretty satisfied with the level of play and we really appreciate what the players gave and the fans that supported us. In the end it was all about the fans and there are a million out there that I think enjoyed what we did and we thank them for the opportunity.

G. Davis: So now we’re ready for questions and answers.

Operator: Ladies and gentlemen, if you wish to register a question for today’s question-and-answer session you will need to press the one followed by the four on your telephone. You will hear a three-tone prompt to acknowledge your request. If your question has been answered and you wish to withdraw your polling request you may do so by pressing the one followed by the three. If you are on a speaker phone please pick up your handset before entering your request. Also please limit yourself to one question.

The first question comes from Larry Sewart from the Los Angeles Times. Please go ahead with your question.

Larry Sewart: Yeah, I guess start with Vance. Just what were the key factors in deciding not to try it for another year? I know a lot of time we talked that you indicated that you did want to try it for another year.

V. McMahon: Yeah. It’s really unfortunate that the numbers actually didn’t play out for us, but you know we had hoped that in our models and even going from eight teams perhaps down to six teams before we expanded back to ten, and we had so many different models to try and make this work, and despite where our heart was which was unquestionably with the passion of the XFL, we just couldn’t make it work from a financial standpoint going forward without everything that should be lined up. That’s a fact.

Operator: The next question comes from Jim Gintinio from Arizona Republic. Please go ahead with your question.

Jim Gintinio: Yeah, thanks. Vince, I said a critical week one. Your expectations really had to be huge at that point. When did you realize that the league was not [unintelligible].

V. McMahon: When did I realize the league was not what again?

J. Gintinio: A great week one. When did you realize that the league was probably not going to make it to a second season?

V. McMahon: I didn’t come to that realization until I guess maybe about four hours ago at the most.

J. Gintinio: Thank you.

V. McMahon: And you may think that’s laughable, but it gives you some idea as to how many combinations and permutations and everything else that we came up with to try and make this work. I mean again, from bottom line we are in business like everyone else, despite my passion for everything that we do. We tried to figure every conceivable way of trying to make this work and it wasn’t until about six hours ago that we finally came to the logical business hard, cold decision this was not going to work.

J. Gintinio: Thank you.

Operator: The next question comes from Evan Grossman with the New York Post. Please go ahead with your question.

Evan Grossman: Have you talked to the individual teams or team management about the decision or was it just done in one broad stroke with the media and the league?

B. Devito: In keeping with our responsibilities to our shareholders and the business requirements, we were able to do those things simultaneously. We have spoken to the management of all of our local teams. I personally was able to reach out to not only multiple head couches as well as some of our marquee players. We also had an opportunity to reach out to every employee in the XFL, again all simultaneous, with the types of announcements that are required of a public company. So it was difficult. I’m sure there were a person or two we weren’t able to get to, but we did the best we could in both a professional and a compassionate way.

Operator: The next question comes from Rudy Martzke with USA Today. Please go ahead with your question.

Rudy Martzke: Yeah. This is for Dick Ebersoll. Dick, when did you also figure that this league maybe wouldn’t make it or that NBC would probably have to pull out, and how disappointed are you in the fact that you couldn’t make this work?

D. Ebersoll: I think there’s nothing that all of us would have liked to have seen more than a successful launch of this . It was a risk that we all thought was a smart one, given the fact that the ownership of a successful new league today would provide a great insurance policy against the wildly escalating TV rights scene. I think from a prime time standpoint, we knew it wasn’t going to work from early March on. We here at NBC tried a lot of different possibilities to see if we could find a way to have daytime coverage of the league going forward and we tried a ton of permutations in March and April. But our commitments next year to the Winter Olympics in February, the NBA, and the Professional Golf Tour through March and April made it impossible for us to come up with a situation. In fact that’s one of the major reasons that the league was a prime time thing for us. We did not have sports time available to it when we launched, and we also felt strongly that Saturday night had become the least successful night in television and this was a great opportunity for us to get into a time period where nothing had worked for a long time. And the launch worked. The people were there, and we didn’t answer their expectations I guess.

R. Martzke: OK.

Operator: The next question comes from Richard Sandomir with the New York Times. Please go ahead with your question.

Richard Sandomir: Yeah. Vince, we’ve talked about how important it was for you to stay on broadcast TV and specifically without NBC-UPN. Was today the day that UPN told you they didn’t want you any longer?

V. McMahon: In discussions with UPN, which we had hoped that we would wind up with UPN and a cable, most likely TNN, in discussions with them those discussions broke down over of all things the deal. So we were unable to come to a satisfactory deal with UPN, and that was the straw that broke the camel’s back.

R. Sandomir: And did that happen today?

V. McMahon: Yes it did. As I said- you probably couldn’t hear me Richard- we made this decision about four hours ago.

R. Sandomir: OK. OK. And if they had said yes you would have continued?

V. McMahon: I’m not certain, but again it’s a point in which you- it’s a domino theory. You know, or even let’s say it’s a galaxy theory. All the stars have to be lined up for this to go forward, and the broadcast component was the most important one. We had had hopes that everyone would look at it as we, WBFE [sp], were looking at it in terms of a brand-building business, but ultimately I guess it came down to a programming decision and again, our difference of opinion is to what the deal should be going forward.

R. Sandomir: I see.

Operator: The next question comes from John Dempsey with Variety. Please go ahead with your question.

John Dempsey: Yeah Vince. Did you talk to the WB Vince as a possible replacement for UPN on Sunday afternoons?

V. McMahon: No. That was a suggestion that we might talk with WB, and at one time it was a suggestion couched in only the fact that they were two networks that would be possible to have the availability of time, one being UPN and the other being WB. But we had no conversation with WB.

J. Dempsey: OK. Thank you.

Operator: The next question comes from Joe Flint with the Wall St. Journal. Please go ahead with your question.

Joe Flint: Yeah. Vince, just curious. I don’t know how specific you can get, but with UPN what was their main issue or their main hang-up with bringing the league back, and does any of this impact at all your relationship with them on other shows such as Smack Down?

V. McMahon: It does not impact at all on Smack Down or any other programming we’ll be providing UPN, not at all. It really came down to a deal point situation and we couldn’t go forward. That’s all.

Operator: The next question comes from Ed Sherman with Chicago Tribune. Please go ahead with your question.

Ed Sherman: Dick, what’s your assessment? Why didn’t this thing work, especially after the launch?

D. Ebersoll: You know Ed, I’d say, more than anything else, time. I think in retrospect, if we’d more time we certainly could have probably from an offensive standpoint had a more consistent product, although there are those who would say that when you look at the first weekend, three of the four games that were played were incredibly competitive and the big national game which was the center of the launch was a 19 to nothing shutout and not a very attractive game to look at. But all in all I’d say you could come up with a million little things but time is probably the largest Ed.

Operator: The next question comes from Jerry McGee with the San Diego Union

Please go ahead with your question.

Jerry McGee: For either Dick or Mr. McMahon. Do you fellows think that any spring-summer league can ever be successful in a sports community as dominant as the NFL is?

Man: Well Jerry, I’d have to say despite the evidence of the last few months that football’s clearly the number one sport in America today. As one person consistently said to me leading up to this that the shape of the ball makes you guys candidates for a great success. I think that the first week showed that there was an appetite and we just didn’t answer it in a way that the public wanted us to. But yeah, I do think it- and you know, we jumped into this idea in a big way for two reasons. V. McMahon, who I think is the best marketer and promoter to young men in this country today, and the other reason was that I thought that there was a real appetite for football on a year round basis. First week showed there was. Just bottom line we didn’t deliver what they wanted to see, ’cause they came and they just didn’t come back.

Operator: The next question comes from Stefan Fatsis with The Wall Street Journal. Please go ahead with your question.

Stefan Fatsis: Dick or Vince, I’m curious as to the one thing that seems to have really failed here which is also that you talked about the XFL being a way to skirt the ever increasing rights factor in pro sports. You tried to do it on your own. It didn’t succeed. Does that make you pessimistic about the market for other leagues and the ability of networks and others to circumvent the ever-increasing season?

D. Ebersoll: I guess I should answer that. You know, it’s a very tough world today, this sports television world stuff, and there’s really few if any rights deals left that aren’t made at the very best at break even. And considering the economy that all media companies are in today, not only television, it’s tougher and tougher to take on these huge rights things. And Vince and Basil came up with a really, really good financial model for going forward, and I think you have to point to our execution of the idea as being the biggest factor. I put it in terms of time, but I would still think that some day somebody’s going to pull this together. If I had to do it all over again, and I think Basil and Vince would agree, more time would probably be the first thing on our list.

Operator: The next question comes from Michelle Greppi with the Electronic Media. Please go ahead with your question.

Michelle Greppi: Sorry to be beating the UPN angle, but who called or how did they notify you and what did they actually say and when had been your last previous conversation prior to that?

B. Devito: Michelle this is Basil.

M. Greppi: Hi.

B. Devito: What we’re talking about here is an overall assessment of a business that concluded our year-end on April 30th. So there’s not necessarily a single call or one piece of information that lead us to where we are.


– last night and obviously, you know off the cuff at a cocktail party is not a time where I can try to expound on the many, many hours of discussion and work both internally here and with our potential partners. So I had those conversations but none of them- I can’t point you to one specific time or place because we’ve been in business together for the last year, and when you’re in business together with partners you’re working all the time.

D. Ebersoll: Michelle, I’d like to point out that Vince and Basil are together in Stanford having these cocktails. I don’t have anything in front of me.

Man: Just for the record, I don’t drink except protein drink.

Man: That was last night at the WW Up Front.

Man: Next question please.

Operator: The next question comes from Bob Raissman with the New York Daily News. Please go ahead with your question.

Bob Raissman: Vince, how much of what happened early on would you attribute to the expectations people had of you or what they thought of you or what they thought you were going to do or wouldn’t do?

V. McMahon: Geez Bob, I don’t know. I don’t know that I can- you know, I have questioned myself on that but I don’t know that I have that answer. Again I think that the buck stops with me principally. I think that NBC had a great deal of faith in not only their abilities which are extraordinary, but they had a great deal of faith in me and my organization being able to field literally this XFL in a timely fashion, and I think we let NBC down in terms of holding up to our end of the deal. Try as we might- again, that’s one of the things that Dick alluded to in terms of time.

Had we had more time, we may have been able to do things a little differently, and that goes with the expectations of what certain people were thinking about what the WVF would do in the sporting world, or I should say the football world, and I think that we didn’t enough time or take the amount of time as well– at least I can say that personally- to be able to discuss with the media on an individual basis what to expect. It’s one thing to build tension and excitement and anticipation to the public. It’s quite another to speak directly with the media on a one-on-one basis as much as we can, and I think that was another failing on my part, you know in not going straight to the media to tell you guys exactly what this was. This was football. It always was going to be football. You know, we were going to entertain you. Our promos were going to be entertaining and things of that nature in terms of the sizzle, but the steak was always going to be about football, and I think there was some misunderstanding from the media. Some of it worked to our favor. Some of it didn’t. So I don’t know that I necessarily have that answer Bob.

B. Raissman: OK.

Man: [unintelligible] Bob. Vince as always is being more than gracious. I think a few more weeks would have also helped us on the television side to be ready with the complexity of doing football this way with 26 mics, with flying cameras, with cameras on the field. When I say more time I’m not just alluding to the football side of this operation. We could have used a little bit more time, particularly since the vast majority of the top people doing football today were not available to us, and we had intensive rehearsals not only of the television side but we had scrimmages in January. Both sides could have used two or three more weeks in retrospect.

Operator: The next question comes from David Barron from the Houston Chronicle. Please go ahead with your question.

David Barron: That you were able to succeed in wrestling by sort of changing the way that the business was played out, the way that the event was played out on television, is football the sort of sport that could be changed or could be altered to, do you think, to appeal to the same demographic that watches WWF entertainment shows?

V. McMahon: Well you know, our demographics and research show that there’s a good chunk of both football fans who watch WWF and conversely, but I think in terms of the innovations, you know, that NBC and WWE brought to the game, I would suggest that you’re going to see some of those in the NFL, or if not, certainly it won’t be because of the networks not trying, those who were producing, because I think that again, part of our whole imprimatur here was to bring the game closer to the fan, to show you the huddle call and players having frank discussions with other players and coaches, and things of that nature, which we did. We brought you from a fan’s standpoint inside the game. And that was important. That was what we tried to do. So I mean I think that we did a lot of that. We did a lot of fan interaction. It was the most fan friendly league I think that there ever has been, and that was one of our goals as well. I think we succeeded in a lot of areas, but obviously failed in others.

Man: I also think Vince that one of the most interesting things about the league in my mind, one player was the personification of the league, and it’s a shame that the public didn’t really see it except for the people in the stands, and that’s Tommy Maddux. He’s a guy who had bounced around a few NFL teams and [momentary audio break] this team all the way through to the championship, but if someone had watched the totality of the games, the first week the game happened to be on TNN in the afternoon, but he coached his team to an almost win. The next week we had this incredible double sudden death, the first time in the history of the game that you had him play out the way that it did, and it was he leading the team and yet you had the great thing of him on the sideline. For the first time in history you were able to look in as a player showed his temper over another player’s performance. Happened to be the kicker who then went on to have the best year of anybody in the league of the L.A. kicker. But there were an awful lot of players in this league who exhibited some pretty special qualities, and for the first time the public, who was either in the stadium or was watching on TV, was really able to see this. In the past they just heard announcers tell them about it.

Operator: The next question comes from John Higgins from Broadcasting & Cable Magazine. Please go ahead with your question.

John Higgins: I thought the player that personified the game was he hate me personally. First of all Vince you said deal points of UPN. What deal points?

V. McMahon: I don’t want to get into that. You know, I mean I’d rather not get into that, but just in terms of trying to make this deal going forward- not for just this upcoming year- but a multiple year type situation. Again, you have to look at it from a hard, cold business standpoint, and we’re very, very long range oriented in anything that we do. Again, the deal just broke down.

J. Higgins: WWFE seemed to be pretty looking to this for a lot of the growth in the future, so without this vehicle it’s going to be kind of harder to get much better ratings on cable than what you’ve got. If so, where does your growth come from?

V. McMahon: Oh, from WV standpoint our growth comes from a lot of different directions, one of which would be another brand that we just acquired, Ted Turner’s WCW or Time Warner’s WCW. So in any event we have an opportunity from a growth standpoint to double our television ratings and almost double all of our revenue at the same time keeping our cost and overhead down to a minimum. So we’ve got that. We have so many areas in terms of international as well to grow, as well as a film that’s currently out now called “The Mummy Returns.” Universal is graciously stating how much help we were for the success of that, not just with performance of one of our characters, The Rock, but the promotional effort, you know in our promotional machine, so obviously we’re growing in film. There’ll be other television as well coming out with other networks that we’re working with as well as the ones that we’re currently sharing. So our growth is boundless quite frankly.

J. Higgins: What is WWFE’s pre-tax loss on this.

G. Davis: John. Please. We’re trying to keep it to a couple questions from each person. I’m sure somebody else will cover that in a minute, but we are in a quiet period.

J. Higgins: Well you said what the post tax loss was. What’s the pre-tax loss?

V. McMahon: Who can answer that? Can somebody answer that are not?

Man: Vince, while you’re promoting all your product I’d like to point out that layoffs continue on NBC. [unintelligible] picks up at the Preakness in 10 days.

V. McMahon: Next question please.

Operator: The next question comes from Bob Keisser with the Long Beach Press Telegraph. Please go ahead with your question.

Bob Keisser: Yes, the question- other leagues have folded sometimes with players not being paid. Have all players been paid for what they performed for the year?

Man: Yes, they have.

V. McMahon: You won’t find again with World Wrestling Federation Entertainment NBC, you will not find anyone associated with this enterprise who isn’t taken care of in every conceivable way. You know, we do the right thing every time.

B. Keisser: And the follow-up question. Vince how much do you think you can lay blame on the mainstream media which never seemed to get what you were aiming it, going up and including your confrontation with Bob Costas with his show this year?

V. McMahon: I had a confrontation with Bob Costas? I wasn’t aware I had a confrontation with Bob Costas.

B. Keisser: You had an interview with Bob

V. McMahon: I did have an interview. I did have a discussion that got a little heated on occasion but I wouldn’t call that a confrontation. But in any event Bob’s a good guy. I’m looking forward to the next time we get together and so is he. Aside from that I would put no blame whatsoever on the media. Clearly it rests on my shoulders. This was my vision, and it did not work for whatever reason, and the media has- I’m the first guy- I have a pretty big mouth as you guys, most of you, know. And generally by the way I back up what I say, but you know, I’m a big advocate on the First Amendment rights and so I think everyone should be able to write whatever they want to write and I’m big on that. So I think the media has a right to, whether they like something or they don’t like it or whatever, you know, I certainly hope that from our standpoint, I know NBC didn’t, but I certainly hope from WB’s standpoint that we didn’t step on anybody’s toes out there. It was not our intention. But hopefully we gave you something to write about. It was not the media’s fault in terms of the failure of this at all. It was mine.

B. Keisser: Thank you Vince.

Operator: The next question comes from Jim Endrst from the Hartford Courant. Please go ahead with your question.

Jim Endrst: Yeah, hi. Dick, I was just wondering if you could sort of expand on an earlier question. Do you think that you got caught a little betwixt and between the football and the expectations for the WWF, that the ball fans didn’t think there was enough football and WWF fans didn’t think there was enough WWF style?

D. Ebersoll: You know Jim, I don’t. I think that the promo campaign was to have fun with football and the things that went on around football. If anything maybe the wrecking ball made people, the wrecking ball and the promotions about no fair catches may have made people think that there was going to be a little bit more there than football. But I still feel that if we’d given them a tighter product week one, I think the number week one, the ten whatever overnight, was way beyond mine and I’m sure Vince’s wildest expectations and probably had something to do with setting us up for a fall, not by what we did, but just we were amazed at how many people were there and we probably hadn’t had the play in New Haven long enough.

J. Endrst: Thanks.

Operator: Next question comes from Nikolas Dimitriou from the Paragon Press. Please go ahead with your question.

Nikolas Dimitriou: Hi Vince. Actually, my first question is about WCW. Is there any trepidation going into starting up the company now because of what’s happened with the XFL?

V. McMahon: Well absolutely not. No. WCW fits extremely well in terms of our brand building business.

N. Dimitriou: And what about what Variety reported earlier about CNN having problems because of stars such as Sting and Goldberg not being signed up [inaudible] with the deal.

V. McMahon: I’m sorry. What did Variety report? I’m sorry. I didn’t hear you.

N. Dimitriou: They reported something along the lines of Sting and Goldberg not being signed along with the deal and TNN having a problem with signing WCW programming to their station.

V. McMahon: No. TNN doesn’t have anything to do with us. This is all WVF entertainment and we will sign whomever we wish to sign.

N. Dimitriou: Is there any starting date set?

V. McMahon: No.

G. Davis: Next question please. You guys had three, Nick.

V. McMahon: I think if you guys don’t stop asking me stuff about WWF Entertainment, Ebersoll’s going to get hot. He will start promoting the NBA again or golf or something.

Operator: The next question comes from Pat Williams from L. W. Bills Company. Please go ahead with your question.

Pat Williams: Yeah, Vince. With the recent failures of the XFL and the other failures with [unintelligible] will you continue to do any ventures outside of wrestling?

V. McMahon: I don’t know what you mean by ‘outside of wrestling.’ We’re in the publishing business. We’re in the licensing business. We’re in the [unintelligible] business. We’re in the home video business. We’re in the Pay-per-View business. We’re in lots of businesses that cross over to lots of situations so we’re always on the lookout for the right growth potential. We’re a growth company. I have a view that either you’re going backwards or going forwards. The only time you’re in the middle is when you’re contemplating going forward. So that’s the end of that tune.

G. Davis: The next question please. We’re going to try to keep you all to one because we’re starting to run out of time and want to accommodate as many of you as possible.

Operator: The next question comes from Kevin Iole from the Las Vegas Review Journal. Please go ahead with your question.

Kevin Iole: Yes, for Vince. Vince, I wonder in relation to your answer before about the media and you said you blamed yourself. Do you think your press conference comments after the first game, where you basically told some of those writers you know to kiss your backside, made them feel hurt in the sense that those guys kind of took some retribution on you?

V. McMahon: Not really, because if they could see my backside they wouldn’t mind kissing it. I’ve got a very nice backside.

Again, I am- you know, whether I’m arrogant or I’m not, or whether I’m straight forward or I’m not, you know if the media likes that that’s cool. If they don’t, then they deal with it in whatever way that they want. So, I don’t know. Could I have been a little more gracious after the first game? You know, I may have been you know- I’ve got to be me guys. So, gracious or not.

Operator: The next question comes from Jared St. Laurent from the Miami Herald. Please go ahead with your question.

Jared St. Laurent: Vince, does the folding of the XFL have anything to do with the amount of work that has to be done to re-launch World Championship Wrestling?

V. McMahon: No, not really. You know, we were set up- Basil had XFL set up in such a way that I was able to concentrate you know not just on whatever I should be doing with XFL, but it didn’t in any way interfere with other growth situations such as WCW and many others that we’re going to be announcing soon. So it didn’t deter in any way.

J. St. Laurent: OK. Thank you.

Operator: The next question comes from Mike Krail from Chrysler. Please go ahead with your question.

Mike Krail: Hi Vince. I was just wondering if there was any thought with the exodus of players to the NFL if teaming up with them and using it as maybe a minor league for the National Football League?

V. McMahon: Surely there were a lot of thoughts about the possibility of that, and we attempted through a back door type situation to reach out. We knocked on the door but there wasn’t any answer. But that was one of the things that we were looking at. I mean, when you think about it and think about the World League and all of that and what it costs the NFL these days, it would make a lot of sense quite frankly, for the NFL to have a vested interest, financial interest quite frankly, in the continuance of the XFL, and I think that you’ll see as long as there’s a fair shot I’m sure there will be a lot of XFL players playing in the NFL this year.

M. Creyo: Thank you.

Operator: The next question comes from Allen Sepinwall from the Newark Star Ledger. Please go ahead with your question.

Allen Sepinwall: Vince, would you say the failure of the league rested entirely on the fans view of the play, or was it an overall television product? Were they disappointed by the play or the TV show?

V. McMahon: I don’t have that answer. I think that you know ultimately we’ll be very proud of the television show that we gave them. I think we’re also proud ultimately of the caliber of the play, but I don’t have that answer. I don’t know if anyone ever will. Dick might– could comment on that.

D. Ebersoll: You know Vince, I think that in about 10 years you’ll finally get to go to Harvard because I’m certain that this’ll be a Harvard Business School study. It’ll be the first time an East Carolina graduate is in the Harvard Business School.

V. McMahon: Well, first of all you should know that I’ve already been, not at a Harvard Business School but the Harvard Law School.

Operator: The next question comes from Jeff Leeds from the Los Angeles Times. Please go ahead with your question.

Jeff Leeds: Hey Vince. How’re you doing?

V. McMahon: Great.

J. Leeds: I was wondering if what this experience has taught you if anything about the wrestling audience, the core wrestling audience and your ability to sort of drive them to other things. You talked a minute ago about you know there was crossover [unintelligible]. What are the future of the core wrestling audiences and what they are into and what you can do with them?

V. McMahon: Well again, our audience is a vast audience and we’ll be happy to send you the research, which ARC just completed on our audience. Our audience is Middle America. You know, the average person watching has an income slightly above that of the average. The number of college graduates or those who have attended college you know is over 60 percent. So our audience is a group of independent thinkers and they’re loyal to the brand. It’s a great audience, so we can offer them football, we could offer them whatever it is that they want and it’s their prerogative as to whether or not they choose it. No different than any other audience.

Man: Everyone in this project worked very hard. We have it a great shot. The audience came and they didn’t like it. Not in the numbers that we needed to go forward, and the responsibility lies on us.

Next question please.

Operator: The next question comes from Allison Lieberman with the New York Post. Please go ahead with your question.

Allison Lieberman: This question’s for Dick. Can you quantify the losses for NBC? I know analysts have predicted anywhere between you know around $50 million for the year. Is that accurate?

D. Ebersoll: Those figures are in the ballpark Allison.

A. Lieberman: And Vince, is that the same. We’re partners but if Dick wants to accept more of the loss than us then that’s alright with me.

D. Ebersoll: Thank you Vince. Can I have some of the ice cubes?

Operator: Next question comes from Jim McConville with the Hollywood Reporter. Please go ahead with your question.

Jim McConville: Yes, to either Dick or to Vince. In retrospect if you were to do it over would you put a Saturday night game? Could that have been the big reason why young audiences came but quickly went?

V. McMahon: Again, from NBCs standpoint, I can’t speak. From a WVF standpoint, the idea of having the privilege of teaming up with NBC, the network of the Olympics, and knowing who was behind this in terms of not just NBC but Dick Ebersoll, and the opportunity to work with Dick again as I have in the past, was whether Saturday night was the night or not it turned out not to be, but you know it was the right thing to do.

D. Ebersoll: Saturday night is our night of the week, Vince.

G. Davis: OK. We have time for one last question.

Operator: The last question comes from David Lassen from Ventura County Star. Please go ahead with your question.

Jim Carlyle: Actually this is Jim Carlyle of the Star. Dick Ebersoll, after the XFL and the criticism received during the Olympics, do you think your reputation has been tarnished at all by this situation, either from inside or outside the network, and if so what do you do to restore it?

D. Ebersoll: You know Jim, I think life is cyclical, and about every ten years you hit some bumps in the road, but life is about risk and opportunity. There was a great opportunity here for us as a business and as a sport. We worked hard. It didn’t work. And we all move on. Vince moves on to WCW and starting something there. We move on to things like the Triple Crown, the NBA playoffs, and the live or mostly live Olympics in Salt Lake City. But life wouldn’t be as good as it’s been for both Vince McMahon and Dick Ebersoll if we didn’t continue to risk things, and when things don’t work that doesn’t mean you stop risking.

J. Carlyle: Thanks.

G. Davis: OK. With that we’ll conclude our call. Thank you all for taking the time to join us, and if there are any follow-up questions please feel free to contract Kevin Sullivan at NBC or to contact myself here at World Wrestling Federation Entertainment. We’ll be glad to follow up as best we can.

Man: Thank you guys.

Operator: Ladies and gentlemen, that does conclude the conference call for today. We thank you for your participation and ask that you please disconnect your lines.

The XFL’s First Million Dollar Game

Home town fans could be sparse, but QB’s on opposing teams both come out swinging in defense of their own league.

LOS ANGELES – (AP) (21 April 2001) –The stands in the Coliseum are expected to be nearly empty and the national television audience may be the smallest ever for a pro sports title game.

To the San Francisco Demons and Los Angeles Xtreme, it’s still 60 minutes of football with a championship at stake when they meet today in The Million Dollar Game for the XFL’s first title.

“Our team and entire organization are just excited to be in the game and can’t wait until it starts,” said Demons coach Jim Skipper, a longtime NFL assistant.

The Xtreme’s Tommy Maddox, the Most Valuable Player of the XFL after throwing for a league-high 2,186 yards and 18 touchdowns, also is eager for the 5p.m. kickoff.

“I just love playing the game and winning,” said Maddox, a former UCLA star and NFL backup. “To be able to play for a championship, I don’t care what league it’s in, that’s exciting.”

The title game, with the winning team dividing up the $1million bonus, concludes what began as a promising first season for the new league jointly owned by the World Wrestling Federation and NBC. But crowds dwindled and viewers tuned out by the millions.

After a debut that had the highest ratings in its time slot on NBC, some of the league’s games later in the regular season were believed to have been the lowest-rated prime-time programs ever on one of the three major networks. NBC is almost sure to back out of its two-year deal after the game.

Attendance also has been thin — Los Angeles’ semifinal victory over Chicago drew only 13,081, the Xtreme’s smallest crowd of the season and 22,802 fewer than their home opener.

Despite the waning interest in the league, XFL president Basil DeVito has said the XFL will be back next year.

Critics have questioned the quality of play in the eight-team league, but the players and coaches believed it improved over the course of the 10-game regular season.

“There are a lot of people out there who have really missed the boat,” Demons quarterback Mike Pawlawski said. “There are a lot of good players in this league. To bash this league is to bash NCAA football around the country. This is better than college football.”

Skipper noted that about half the Demons players have been on NFL rosters. He said that, while the league may not have big, fast and agile linemen, the players in the new league’s skill positions “are as good as anywhere.”

Members of today’s winning team will receive $22,000 to $26,000 apiece, depending on how they vote to split the bonus. That is about half the salary each was paid for the entire 10-game season.

The Demons and Xtreme split two regular-season meetings.

The Demons won 15-13 at San Francisco on Feb.4, when Pawlawski completed 31 of 47 passes for 289 yards and two touchdowns and Mike Panasuk kicked a 33-yard field goal as time ran out.

The Xtreme won the rematch in the L.A. Coliseum 24-0 on April 7, with Maddox throwing for 164 yards and one score while Pawlawski passed for 136 yards, with two interceptions.

The Demons are expected to have Pawlawski back following a shoulder injury.

Message to the Sports World: Don’t Write Off the XFL

(20 April 2001) — As the first ever XFL season comes to a closing, let’s take some time to recollect some of the many exciting moments of the inaugural season.

In the first televised game in XFL history, the game of football was presented to Sin City. In this opening day shutout, the world was introduced to none other than “He Hate Me”, Rod Smart. This nickname took off to become one of the most popular nicknames in modern day sports. And, although many people have come up with their own version of his nickname, Rod Smart proved that he was the one hated by many.

In the second weekend, names like John Avery, Tommy Maddox and Jermaine Copeland were uncovered as the Chicago Enforcers and Los Angeles Xtreme took it to each other for four quarters and two overtimes.

Week number three proved that Mike Pawlawski was one of the best quarterbacks in the league as he and Terry Battle fought back late in the game as the San Francisco Demons scored 13 points to defeat the Memphis Maniax.

Jim Druckenmiller introduced himself to the XFL world as the Memphis Maniax beat the Xtreme in what was the messiest and wettest game of the year.

In week number five, Jeff Brohm and the Rage proved themselves to be for real as they became the only 5-0 team in the league. This week also proved to be the turning point for the Chicago Enforcers regular season as a last second LeShon Johnson touchdown defeated the Dealers of Doom, Las Vegas Outlaws 15-13.

Thinking they were on a role, the Chicago Enforcers traveled to Memphis who soon brought Chicago back down to earth with a last second Druckenmiller touchdown pass to Hobbs. ‘Druck’ also passed for over 400 yards in week six.

On March 18, the Orlando Rage finally experienced what a loss felt like. At the hands of Tommy Maddox and the Xtreme, Orlando was demolished by a score of 31-6. Orlando also lost Jeff Brohm for the rest of the season, which later proves to be fatal to the team’s success.

Week number eight…the Birmingham Bolts become the first team to be eliminated from playoff contention and the Orlando Rage become the first team to clinch a bid for the million dollars waiting at the end.

Only two weeks left and the New York/New Jersey Hitmen need just one victory to clinch their play-off spot. But, the Enforcers have other plans as Kevin McDougal and LeShon Johnson carry the team into a second place tie in the East Division.

The final week of the season, and still three play-off seeds are open. Los Angeles and Chicago help themselves with big wins over San Francisco and Orlando, respectively. Due to a Las Vegas loss, San Francisco is in the play-offs as well.

The first ever XFL play-offs…as expected, these games proved to be exciting! Like usual, the XFL comes through again with tons of action as the San Francisco comes back from a 16-0 deficit to defeat the team with the best record, Orlando Rage. And, in the rematch of the best game of the Inaugural Season, the Chicago Enforcers literally hand the game over to the Xtreme in Los Angeles. This sets up a tie-breaker between the San Francisco Demons and Los Angeles Xtreme in the ‘Million Dollar Game’.

Recalling some of these games or moments might have given you goosebumps. As you know, all of the games in the first ever XFL season were very exciting and most of them came down to last minute touchdowns, or last minute turnovers. Even with a short, 10-week season, the XFL provided enough big plays and memorable moments to last a long time.

This league has a lot to be proud of as it broke barriers in many aspects of sporting broadcasts. Although it does not admit its liking of the XFL, NFL officials have gone on the record saying it will incorporate some of the great ideas the XFL has introduced to the game of football. The XFL must take pride in its accomplishments, look at its strong spots and improve its weaknesses, a task which is already under way.

Even though the Chicago Enforcers were beat by the Xtreme, I am proud of the effort my team put forth this season. Coming back from an 0-4 start to make the play-offs is no easy task. But, they did it and gave Chicago something to talk about in the sports society.

With one full season under our belts, we, the die-hard fans of the new football league, must all stand proud. The media was against us before we even started the season, and we stood tall drawing better television ratings than MLS, golf, NHL, arena football, NBA on NBC, the NHL All-Star game, and the NFL’s All-Pro game. More season tickets were sold in its inaugural season than what was anticipated, thus the league averaged an astounding 23,000 fans in attendance per game. Not bad for a start-up league!!

Personally, I am proud to be an XFL fan and will continue to wear my Chicago Enforcers gear in the off-season. I look forward to the day the Enforcers main office calls my house to ask me if I want to renew my season tickets…my response will be “Hell Yeah!” I am proud to admit that I was part of those 1.6, 1.7, etc television ratings every Saturday night on NBC and Sunday night on UPN. And, I will be the first one to stick it to the media when our league, the fans league, the XFL, makes its return in 2002.

As this article and the XFL Inaugural Season comes to an end, my friends, it is now time to go back to my “Chicago Fans Only Enforcers Supporters” article. To my team, the Chicago Enforcers, I now applaud for the effort you put forth this season making every minute of every game exciting. You turned a dismal season into one that opened the eyes of an entire league. And, although you fell short in the end, I continue to applaud and support the XFL…

…and, I ask those true, die-hard XFL fans to do this with me upon the completion of this Saturday’s ‘Million Dollar Game’. After the game, I will remove my Chicago Enforcers hat, tip it to Vince McMahon and his XFL staff for putting together such an awesome, entertaining football league, a league that actually cares about us, the people in the stands or watching on television. To Vince McMahon and his staff, I can’t wait until the second season.

And, to the rest of the world, don’t write off the XFL!

— Troy Pringle – ChiEnforcers1@xflboard.com

The XFL’s Xclamation Point On Saturday

The football experts predicted that LA would make it to the championship. San Fran wasn’t expected to be there.

(19 April 2001) — It’s been a wild season for the XFL. The misunderstood league has had a lot of ups and downs in it’s first year. No sports league has ever recieved more scrutiny then the XFL. The league is trying to carve out a niche for itself in a sporting world that is not willing to accept it. Saturday Night at the Los Angeles Coliseum, the LA Xtreme are pumped up to claim one million dollars and the XFL’s very first championship. They face the league’s most popular team and their California rival, the San Fransisco Demons. The football experts predicted that LA would make it to the championship. San Fran wasn’t expected to be there.

There are so many storylines developing for this game. The playoffs were a mild success for the league this past weekend. The ratings were up on both NBC and UPN. The NBC telecast went up 20 percent and the UPN game on Easter sunday went up 5 percent. With all that being stated, it appears that the Million Dollar Game will be the XFL’s final broadcast on NBC, at least in primetime. NBC, part owner of the league, has a iron-clad contract with the XFL for 2 seasons. If NBC were to part ways with the league, they would have to pay a penalty somewhere in the range of 10 to 30 million dollars. That sum would cover their end of the bargain for the second season of the XFL. Unless NBC moves the game to a better timeslot or to one of it’s cable partners. This is it, Saturday Night is most likely, the XFL’s final broadcast on NBC. They wanted the XFL to save saturday nights and to help replace their NFL loss. It didn’t work. The expectation level was too high for a brand new sports league.

So here we are, On NBC, Saturday Night at 8pm eastern, 5pm pacific, 1 million dollars is up for grabs and the future of these players pro careers is also on the line. The winner walks away with the XFL’s very first championship and 1 million dollars, the loser gets absolutely nothing. The pressure level will reach epic proportions on saturday night. The LA Xtreme and Demons have met twice this year. At Pac Bell Park in Week One, the Demons beat LA in dramatic fashion with a game winning field goal, in what was perhaps one of the XFL’s best games this season. In week 10, LA avenged that loss with a 24 to nothing shout out at home. Round 3 begins this saturday night with all the marbles up for grabs. The XFL’s offensive player of the year, Tommy Maddox has finally matured into a quality quarterback. The UCLA star left college at the tender age of 19 and was drafted by the Denver Broncos. He was brought in to eventually replace Denver Icon John Elway. Not a good situation for him. Maddox ended up as a backup for the Giants and Rams. He barely played and was jettisoned out of the league. The XFL and Al Luginbill provided Tommy Maddox with the opportunity to prove himself as a leader. Luginbill’s history with developing quarterbacks is very good. The evidence: Kurt Warner in NFL Europe. Maddox was not even projected as LA’s starter. The Xtreme selected Scott Milanovich with their first ever draft pick. Maddox outplayed him in camp and the rest is history. Tommy is now being courted by the NY Jets, the Chiefs and several other NFL teams. This may be his last ever XFL game. If he falls on his face, he may ruin his chance to get back to the NFL. Talk about pressure. The Xtreme is the league’s most talented team. No one would argue that point. The Xtreme wideouts are very talented and this will be their stage to prove themselves. Peyton Manning’s favorite target at Tennessee, Jeremaine Copeland has been the best pro wideout outside of the NFL the last two years. Copeland broke the pro record for receptions in a game last year with NFL Europe. This year, He has led the XFL in receiving. Copeland is joined by Kansas State Star, Darnell McDonald. McDonald averaged a touchdown a game this season thanks to his 6’4 220 pound frame. These two great young talents are joined by young NFL vets, Damon Gibson and Damon Dunn. In the backfield, Saladin McCollough is emerging as a great young back. He is backed up young NFL vets, Ken Oxendine and Rashan Sheehee. The offensive line is led by a monster in Jerry Crafts. The nearly 400 pound tackle has provided great protection this season along by his side has been good young pro prospects in Bobby Singh and Chris Brymer. The LA defense has NFL vets like Leomont Evans, Jamal Duff and Ron Carpenter but their strength is their youth. Al Luginbill attempts to add another championship this saturday to his mantle.

The most fascinating story by far in this game is Demons Head Coach, Jim Skipper. Skipper left a cushy job in the NFL as Giants assistant head coach/running backs coach to join the XFL. He left right before the 2000 NFL Season to pursue his dream. Skipper watched as his former team, the Giants got to a superbowl last year. Skipper left the Giants becuase he wanted so badly to become a head coach and in the NFL, the opportunity was not there for a great african american assistant like Jim Skipper. His dream was to be a head coach and he had waited long enough. He couldn’t wait anymore and now he has gotten the opportunity to live out his dream with the San Fransisco Demons. The XFL has been a dream league for hardcore football fans and for pro football players and coaches who want to showcase their skills. Skipper has done a fantastic job with his team. The Demons have been hampered by injuries to their roster all season long, but they battled through adversity to surprise the critics. The offense is led by California legends, Mike Pawlawski and Pat Barnes. Pawlawski has battled through serious neck injuries to get to where he is now. Barnes has been a quality NFL backup and he has proven himself as a starter in college and NFL Europe. It looks like Skipper has a tough decision to make at Quarterback if Pawlawski is healthy. Barnes was fantastic last week in Orlando and it will be hard to sit him for this game. The Demons offense has been riddled with injuries but they have found alot of good young talents for the future in Calvin Anderson and Brian Roberson. Their passing attack runs through CFL Star, Jimmy Cunningham. The 5’7″ star has always played bigger then his stature and he is one of the league’s most exciting players. The San Fran defense has also played well this year and they are led by NFL veterans like Craig Powell, Dwayne Harper and Toby Wright. Their young defensive stars like Eric England, Jermaine Miles and Wendell Davis have also played extremely well. The football coaching and playing talent is there on both teams and their dreams and hopes have come down to this big game.

This is it, the final showcase for the XFL in year one. The stakes are high for both teams on so many levels. In a way, the XFL has one final chance to show what the league is all about. This is their showcase game. It could be the final XFL game for many of these players. Some will move on to the NFL. Some will be let go next season. For the league as a whole, People have been told to expect a second season. NBC or not. It remains to be seen whether or not, the XFL will continue on. If they don’t have a second season. Then Saturday will be their last ever game. The Xclamation point of a wild year and the Xclamation point to yet another football league.

— Mike Mitchell – MMitchell@xflboard. com

Million Dollar Game Conference Call

Comments made by the starting Quarterbacks and the Head Coaches during a media conference call on Wednesday, prior to the Million Dollar game.

Los Angeles Xtreme

Quarterback Tommy Maddox

On receiving the Player of the Year Award…

“It’s a big honor and anytime something like that happens, it’s overwhelming. I think it’s a team award more than a personal award. You have to look at the supporting cast. I have been very lucky to be surrounded by a lot of talent at the receiver and running back position as well as the offensive line. You prepare yourself to play well, but it’s been a great year to be apart of and you hope to have a chance to play for a championship when you start out and there are only two teams have that shot and we are one of them. I love playing and winning the game and to be able to play for a championship, I don’t care in what league, I am very excited about that. There are a lot of people watching the game. I get a lot of feedback from people that have watched and enjoyed the game and I think the ratings are overrated.”

On the NFL…

“I am thinking about San Francisco. I didn’t play in this league to get back in the NFL. I played because I wanted to play the game of football. This was an opportunity for me to do that. My concern is to win the first championship and after that I will sit down and figure out where to go from here.”

On Mike Pawlawski and Saladin McCullough…

“It is great to play against Mike. He is going to bring his A game. You are going to have to be sharp during the game because he is going to be sharp. All the games that we have played together have been close except for last week. We jumped on them early and it got out of hand. Other than that, all of our games have been close. I know he is questionable, but I know if Mike can play, he will. I feel fortunate to have been able to beat him last time.”

“Saladin McCullough is the X factor. He brought something to the table where teams have to focus on him during the week. He can run the ball well, last week he rushed for 164 yards and he can also catch the ball well. The offensive line has worked very and they are opening wholes and giving him a chance to get into the secondary and he is tough in the open field.”

On the receivers…

“From top to bottom, we may not have an NFL superstar, but from top to bottom they are the best receiver core I ever played with. The league has a lot of skilled position guys that are very good. Are receiving score is special because they all do different. We have guys that are big and physical and we have guys that can run by you. There are a lot of motivation that goes with why these guys are playing in this league. Some are motivated by the chance to play in the NFL someday and this is their best chance. Sometimes when you get the chance to play in the NFL it is a let down because you work so hard to get there, there are not those let downs on this team. Back when I was in the NFL, we were a little rugged coming out of camp. But guys got use to playing again. I think we got to the level where we wanted to be rather quickly. The level of play the last five weeks have been great. Everyone jumped on us early and never gave us a chance. I wouldn’t say the level of play is bad in this league. There are a lot of players that deserve to go to the next level. When I was in the NFL, I was kind of frustrated because I couldn’t go out and play a full 16 game season. That’s been the most fun about this league. Not only can you learn from your mistakes, you have a chance each week to go out and correct them. I have a chance to play for the championship because we were able to sustain things over the season and when we got knocked down we got back up and went on.”

On Jose Cortez…

“Jose had a great year leading the league in field goals. In the beginning he was struggling a bit with his confidence and to his credit he continued to work hard. He has been great for us down the stretch. In week three when he kicked four field goals and won the game for us helped his confidence. It’s been great to see him go through the year the way he has and he is a great kicker with a strong leg and is very accurate.”

On the XFL Salary…

“Being around the guys has been great because you don’t have to deal with all of that because people know that we have to do this together. We can’t go out there and worry about the individual things because that is when you get beat. People are really focused on winning and what it takes to win so it’s has been great.”

On going back to Texas…

“I going to go home and evaluate everything and go from there.”

Head Coach Al Luginbill

“This group of individuals will do something special, they don’t get these opportunities every day. When you do get them you extend the effort so that when you walk away you gave everything that you have to accomplish what you want on that particular day. You only have three hour to get this done. It’s a one time shot for this year and it’s what everyone in this league is tried to do and get to and we are fortunate enough to be here and now we are trying to win the game.”

On the running game…

“There is no question over the last few weeks he has brought a lot to the table for us. He balances up our offense, He is an excellent running back, he has great field vision and is an outstanding receiver. The three things you look for in a running back. The ability to carry the ball with natural instincts, the ability to catch the ball and the ability to pass protect and he does all three well. People have to make a choice. Are we going to take away the pass first or the run first and let them try to beat you throwing the football. Against Memphis they said ‘we are going to run it if you will,’ and we didn’t do it that day we got behind in the ball game, so it was our intent to be able to run the football against San Francisco and make sure they weren’t able to take the running game away from us.”

On Tommy Maddox…

“I don’t think his NFL experience had anything to do with it other than it matured him to what professional football is all about. We heard what people said about him and we said ‘the heck with that, we are going to clean the slate here and start over with a young man that we feels has a chance to be excellent and if we are right, this organization is going to be successful. Early in the year there were people taking pot-shots at our offense and in the first three to four weeks we were very inconsistent and that falls down on the quarterback and head coaches shoulders. But we hung in there and stuck with what we knew we could do and got better and better. Tommy had a lot of great people around him with a great supporting cast. I told people he is the person that runs our ship. If you don’t have an outstanding player at that spot, you are going to have a difficult time winning.”

On Tommy Maddox going to the NFL…

“I have never seen anything but focus. I think he will be very careful about what he does with is future. He has a future in this league. If this leads to a bigger and better life for Tommy Maddox, because he is able to play and start in the NFL, that is great.”

On the quality of play…

“Let’ make sure we understand the product. The ratings didn’t have anything to do with me. Our focus was winning the football game. I do not pay attention to the media or I wouldn’t have come to work in this league. It is a great opportunity to be successful, but I knew it would not happen overnight. We are further along than any of us expected to be. People on the outside did not have a true fill for what our game was all about and don’t now how difficult it is to put eight teams together from scratch. The Play was spotty for the first five or six weeks, but eventually it became very interesting week in and week out. Not really because the greatest thing we will have is the continuity of people coming back. Our league will be established. I think we will pick up where we left off. I am not a proponent of long training camps. A mini-camp in December, training camp in January and kick it off in February. Our punter is our third quarter, which is part of the 38-man roster. Noel Prefontaine has played quarterback on all levels.”

San Francisco Demons

Quarterback Mike Pawlawski

On the shoulder…

“Shoulder is good I have been taking snaps, so I’ll be ready to go on Saturday. As a thrower at the end of the season, I don’t think your shoulder is ever 100% but actually going through camp it actually feels pretty remarkable. It is as close to (100%) as it can be at this point in the season. Well I got a lot going on right now, My wife and I just had a baby on Monday, so on top of the title game I have a lot of other things on my mind too. I am pretty excited about, I had this experience two years ago in the Arena Football League and it was pretty fantastic, and I went to a couple of Bowl games when I was at University of California (Berkley) and I really enjoyed those. Each game has its own dynamic. I am fortunate to play on a team full of guys that I love to be around, that makes it pretty special. The fact that it is an inaugural bowl game for this league makes it pretty special because the guys no that everything is going to be record establishing and this will go down as the first championship game.”

On the XFL…

“I can say unequivically that there are a lot of people who have missed the boat that want to dislike this league for whatever reason they want. There are a lot of players in this league that can really play the game. For them to bash this league and football would be to put down NCAA Football. There is no way college football is as good as this. The players in this are either a missed opportunity or missed a step or that close to being NFL players. A lot of them have been and a lot of them are hoping to be NFL players again and will have a chance I would imagine based on the inter league chemistry a lot guys will be able to play in the league again. I think people who are bashing our league have there own personal reasons. My understanding when I took media course is there wasn’t suppose to be any personal bias when you read the news, but who am I to comment on the media.”

On Tommy Maddox…

“Tommy had a great year. Tommy and I came out (of college) the same year and were rivals in the Pac 10 we played each other. We shared a trading card together so we have known each other for quite awhile. I am just really happy for him, he has played extremely well this season and I am glad to see him have that kind of success.”

On Rivalry…

“Why not. I have lived in Southern California, so I understand it from both sides, clearly northern California is right. Anytime you a interstate game between Los Angeles and San Francisco, it could not be more perfect. You have the LA Dodgers and Giants, you use to have the LA Rams and San Francisco 49ers, it just fits. Nobody in the Pac-10 like the LA Schools.”

On winning the game…

“We have to score more points than they do. I don’t know about the running game, but I hope we make some changes. The last time we played them, it did not work so hot. We did not execute really well either, we definitely didn’t bring our “A” game for that one. We made a lot of mistake and a lot of mental errors. You can’t win playing against a good team making mental errors. They were in playoff form and at that point, we weren’t. This has been a team that gets up for games all year long. The team has always found a way to win games and they showed it last week when we got up for the Orlando game and won that one. This team finds away to win when it is really focused.”

On Playing at the Coliseum…

“I played down there at Cal when they use to have a track. People are a lot closer to you, which I guess is good if you are the home team. It’s not like playing at Oregon or Washington State where are right on top of you howling profanities. You enjoy playing at the Coliseum because of all the history and what goes on down there. My memories of the Coliseum is going down there and playing USC with the history of Troy blaring in the back ground and you couldn’t hear yourself speak, and them talking about Marcus Allan, O.J. Simpson, Rickey Bell and all these guys, and you think “my God, how can this school have all these players.” But I love playing down there. The last time we played there was actually the first time I ever loss at the Coliseum.”

On Pat Barnes…

“Pat has been great. I said it all year long that Pat deserves to be a starter in this league, there no question about it, he is a hell of a quarterback. Having Pat here, as a coach you have to be extremely happy because you have a guy that should be starting and for whatever reason coming out of camp, I got pegged as a starter. Pat is a great quarterback, he has played extremely well and has come through and is in a tough position as a backup you don’t get the snaps all year long and your not put in the same position as a starter, so it’s harder to be successful. He has done a great job when he has come in, he has won two out of three games when he played. I loved him when he was at Cal, I covered him, I worked at a radio station. I was a huge Pat Barnes fan back then and nothing has changed since.”

Head Coach Jim Skipper

“Our entire team and organization is very excited to be at the game and can’t wait for the game to start.”

On the team…

“I think our guys had our eyes on the final prize throughout the season, we just persevere and hang in there and I think we work as a unit. Our goal was to do whatever it took to get into the playoffs so we could be in the championship hunt. I do not think we have a superstar on the team. We play real good and everybody just pulls their load and we stick together and we have a blue collar mentality and when we get in tough situation, I think that come out. We preach all year long that the game is not over until it’s over and it doesn’t end until it ends. Each game has its own personality. Sometimes you can jump off to a big league or sometimes you can get into a whole. When things happen to you early, you have time to overcome it.”

Depth at QB…

“We were lucky to have two guys. Mike Pawlawski is having a outstanding year for us and he went down with a neck injury and Pat Barnes stepped in and did a terrific job for us. We happen to be in a situation where we have two outstanding players. I think Pat Barnes can play and be a starter in this league. He is a true professional. They are very compatible with one another.”

On the League…

“We look at our roster and we have over 50% of our players that have been on NFL rosters. I though outside of the O lineman we had people at the skilled position that is good as anywhere. I think there is a little bit of a drop off from the NFL, meaning that it is hard to find offensive lineman. There are a rare breed of cats, you might be able to find the size your looking for, but you have to have good footwork and that is a rare combination. Outside of offensive lineman, our skilled people are just a notch below. But as far as pure ability to catch the ball and run, our receivers are as good as anywhere.”

On the extra point and defense…

“What happens is one point is now from one yard, when originally it was from two yards. From the two-yard line the percentage is roughly 45 percent, so from the one-yard line the percentage is going to be higher. It’s a 10-point lead and the cut off nine, it went from seven to nine.”

On the defense…

“Our defense has been playing consistent defense throughout the year. We were ranked number one most of the year, then we had trouble stopping the run, but guys stepped it up real big last week. Now we are playing rock solid defense.”

On the Demons and NFL…

“I think the New York Giants and San Francisco Demons are blue-collar teams. They give it there all every snap. When I made my final decision that was calculated in that the Giants would go to the Super Bowl. It just so happens that Super Bowl Sunday was the exact same day we would break training camp. I have been a career assistant and I know if the opportunities come, they will be few and far in between minority or not. It’s not like you can take a civil service exam and whoever scores the highest gets the job.”

The Sports World Hates The XFL

They hate us? or They Hate We?…… The Sporting World has made their agenda well known. They have two words for The XFL…. GO AWAY!…… Ever open your local newspaper or listen to your local sports radio? If you are looking for coverage of your favorite XFL team, Good luck! The only attention that the XFL gets is negative attention. The games are not taken seriously and the players and coaches are ignored. The sporting world has had a field day with the XFL’s ratings. Here are two numbers for you: 1.2 and 1.1. Those are The NHL’s ratings on ABC. I don’t see too many press releases on those stats. Anybody ever hear about NFL Europe ratings? Well I’ll tell ya, NFL Europe averaged a 0.3 on Fox Sports Net last season. Where’s the press on those figures? Have the XFL’s ratings been good? No, but are they comparable to other sports franchises? Yes.

Here are some more fascinating figures…Major League Soccer.. 0.2, Golf average 2.0 this year, NBA average on NBC, 2.3, Arena Football ratings average 0.2. Outside of Tiger Woods, Nascar, NCAA Finals and the NFL. Sports ratings are in a slow period. Let’s face it, the XFL has made alot of mistakes and their ratings have been a huge dissapointment. Last week, the XFL on NBC drew a 1.5. Only 1.4 million viewers watched the broadcast. The game only ranked 14th out of the top 20 rated sports programs on television. The UPN telecast ranked 19th. The XFL made alot of mistakes and hopefully as a brand new league they can fix their mistakes.

It’s a fact. History dictates that the only football that Americans want to see is the NFL and College. Even the mighty NFL failed miserably in trying to create a spring football league in the United States. Remember the World League of American Football. It lasted two years and is now known as NFL Europe. The CFL tried to expand to American teams. That didn’t work either. Everybody knows the story about the USFL. They tried to compete with The NFL head on and they lost big time. There have been many other spring leagues that have come and gone. The Arena League has survived as a small time league with unique features. Their attendance averages about 7,000 but it’s not pro football. It’s 50 yard ball in small arenas. The XFL, quite frankly, is trying to do something that has never been done. No 2nd US Pro Football League has made it since the AFL (now AFC) in the sixties. You can thank Joe Namath for that one.

The media points out the quality of the football. Eighty-three percent of the players in the XFL have spent time with NFL teams. Seventy-eight percent of the XFL’s players are 29 and younger. The XFL players are college all stars, NFL rookies and draft picks, NFL Veterans slashed because of the cap, CFL stars, Arena League stars and NFL Europe stars. All the media has to do is research the teams. I’m not making this stuff up. The information is available. Take a look at the rosters for yourself. The coaches have the same type of resumes. Recently a poll conducted with NFL employees shows that 89 percent of them support The XFL. The NFL of course, doesn’t want any of it’s employees coming out to make good remarks about the XFL. CBS president, Les Moonves has gone on record stating that he wants to use XFL features in next season’s NFL broadcasts.

For all the talk by the media about Vince McMahon’s entertainment shows, Dick Ebersol, NBC and the cheerleaders, the media has never bothered to focus on the players, coaches or the way that the XFL treats it’s fans and viewers. How many friendly stories have you seen about the XFL? Not many and if you have the positive publicity has come from NBC employees, XFL employees and the fans that have experienced the games. The last part of that group is all that really matters, the fans. This season, the XFL gave fans free trips to follow their teams. Some fans were even allowed on the field when a team won. A selected fan was granted a 2,500 dollar bonus. Now if that’s not catering to the fans. I don’t know what is. How often are sports fans treated like garbage. Hey if your favorite NFL team goes 7 and 9 get ready for a ticket increase. The same goes for other sports franchises. Not one media outlet mentioned how the XFL treated it’s fans. How many sports teams do you know that you would give you 2,500 dollars if your team won? When Chicago fans came out in a monsoon to watch their team the XFL gave those fans free tickets for the next home game. How cool is that! That’s why XFL games average 23,000 fans per game. Not bad for a startup league with bad or no publicity.

As a football fan, I want to see The XFL make it. I think it’s a shame that only 1,800 football players get to play pro ball in the states with The NFL. The XFL gives players and coaches a chance to showcase their skills in this great country. So many great young players get overlooked when they get out of college. Some have bad luck and get injured in the NFL and they never get another chance to play pro ball. The XFL gives players and coaches, the opportunity to prove themselves. Some players will benefit from having played in The XFL. They will move on to The NFL and get another chance to make it. The same goes for the coaches. Be on the lookout for Hitmen runningbacks coach, Joe Lombardi, and yes he’s related to the great Vince himself, the man, NFL’s very championship is named after, Vince Lombardi.

As for the fans, the XFL has been a fan friendly league that is willing to listen to us. They have screwed up in alot of instances but the effort has always been there. The rules and TV features have been great. There is still alot of room for improvement in certain areas. There will be alot of structural changes in the off-season. I don’t know if this league is going to make it. History tells me that it won’t, but I hope that it does. The league is a breath of fresh air and I hope that other sports leagues take notice and use some of the features and practices that Tthe XFL does.

I have a feeling that the sporting media will continue to ignore this league in the hopes that it will all go away. These same types made fun of the ABA’s 3 point shot. These same types ragged on the AFL’s teams, uniforms and rules. It’s not a good idea to walk around life with a closed mind, I remember a certain group of critics that told Christopher Columbus that he was a fool. They told him that the earth was flat and that his mission as pointless. Thank god, Good Ol’ Chris didn’t pay attention to the critics.

Mike Mitchell – mmitchell@xflboard.com




STAMFORD, CONN. – After a grueling 10 weeks of regular season football left only four teams standings, the Orlando Rage, Los Angeles Xtreme, Chicago Enforcers and the San Francisco Demons will start all over again in a two-week war where the winner will walk away with $1 million.

The XFL playoffs open this weekend with the semifinal round pitting the Rage against the Demons and the Xtreme against the Enforcers, with the winners advancing to next Saturday’s XFL championship, “The Million Dollar Game.”ä

The playoffs open Saturday night at 8:00 p.m. ET (live on NBC) when the Eastern Division champion Rage, 8-2 and an unblemished 5-0 at home during the regular season, host the Demons (5-5) at the Florida Citrus Bowl.

The Rage are looking to continue their roll through the XFL behind back-up QB Brian Kuklick, with regular starter Jeff Brohm sidelined for the season with a shoulder injury. The teams met once this season, with the Rage dropping the Demons, 26-14, in Orlando in Week Two.

Sunday the playoffs move to the Los Angeles Memorial Coliseum, where the high-flying Western Division champion Xtreme (7-3) hosts the XFL’s hottest team, the Enforcers (5-5), at 7:00 p.m. ET (live on UPN).

Los Angeles won the division last week with a 24-0 blowout of San Francisco, but will be weary of a streaking Enforcers team which has won four straight, and is looking to continue an incredible turn-around after starting the season 0-4. Los Angeles defeated Chicago in a wild, double-overtime thriller, 39-32, back in Week Two.

The winning teams will earn the chance to play for the XFL’s million-dollar prize on Saturday, April 21, at 8:00 p.m. on NBC. “The Million Dollar Game” will be held at the site of the highest-seeded team based on regular-season records.

In addition, the XFL unveils its new extra-point options this weekend. Following a touchdown, teams may elect to run or pass for a one-point conversion from the one-yard line, a two-pointer from the five-yard line or a three-pointer from the 10-yard line. A defensive team returning a turnover into the end zone will earn the attempted point total.





ORLANDO RAGE: 8-2, Eastern Champion Orlando has excelled this season because of balance on defense as well as on offense. Galen Hall and Will McClay started with the basics in the draft by building around the offensive and defensive lines, added a smart and talented QB and filled in the gaps. The Rage has feasted in 2001 by establishing their running game with the threat of big passing plays. A consistent performance by Brian Kuklick is critical for the success of the Rage. The Orlando defense has bent but rarely broken this season.

S.F. DEMONS: 5-5, Western second seed Jim Skipper’s lunch bucket boys have made this season a success by equal measures of determination, luck and a never-quit attitude. Mike Pawlawski has been the heart and soul of a Demons team that has just found a way to win. They will have to capitalize, as they have all season, by moving the stakes and continuing to score when they get the opportunity. San Francisco’s chances will come down to big plays by their special teams, creating and capitalizing on turnovers and getting in Brian Kuklick’s face early and often.


Orlando Offense: Brian Kuklick must eliminate the mistakes and turnovers that have started to create some doubt in the minds of the Rage team. The best battle of the day may be in the trenches where the best OL in the XFL will try to dominate perhaps the most underrated DL in the league. If the running game goes, Kuklick will find opportunities to exploit the SF defensive backs. Orlando will try to get the upper hand early on the Demons defense and take the pressure of f their quarterback. If they accomplish that task, the Rage will roll.

San Francisco Defense: Not a big name in the bunch, the Demon defense will quietly take away an opponents primary weapons and force them to play their game. SF must shut down the ground game of Orlando then set their sights on forcing Kuklick to throw the ball into coverage. The Demons pursue well and have been opportunistic. They must give Pawlawski the ball for short drives and some quick scores. San Fransisco cannot come out with a lackadaisical attitude as they did against Las Angeles to finish the regular season. If they do.their season will really be finished.


Orlando Defense: The Rage are strongest when teams have to go the distance on them. Speed and talent in the defensive backfield and at linebacker shores up regular mismatches between opponents and the Rage defensive line. Given time, Mike Pawlawski will eat up a defense with precise passing. On his back he cannot be a threat. The Rage have succeeded with ball control and keeping the ball away from opponents. Orlando’s best bet on defense will be to disguise defenses, cause an early turnover and then let their DB’s take over in a passing dual.

San Francisaco Offense: The Demon offense sputtered last week against LA. Nothing seemed to work. Mike Pawlawski must get time to throw and the creative minds of the Demon offensive staff must find a way to find mismatches downfield. It may come down to a special teams score or turnovers to put the Demons into short drives. They will be hard pressed to stand up to the Rage if they have to go the long route.


ORLANDO, FLA. – After spotting the San Francisco Demons a touchdown, the Orlando Rage roared back to score twice in a 41-second span late in the first quarter, then built the lead to 26-7 en route to a 26-14 win at the Florida Citrus Bowl.

The Rage relied on what would become their trademark balanced attack in the win, scoring on a long pass from Jeff Brohm to Mario Bailey, twice on the ground and once on defense. Demons QB Mike Pawlawski threw 52 passes on the day, completing 36 for 294 yards, two touchdowns and one interception.




  • RB Derrick Clark, who is the starter and goal-line runner in Orlando’s three-back rotation, led the Rage in rushing this season with 395 yards. He scored a touchdown in seven of Orlando’s 10 games and also led the team in point-after conversions with five.
  • QB Brian Kuklick enters the playoffs with just three professional starts under his belt (2-1 record). Kuklick has completed 55.7% of his passes (68-122) for 994 yards and six touchdowns but has been intercepted 10 times.
  • WR Dialleo Burks finished fourth in the league in receiving yards (659) on just 34 receptions. His 19.4 yards per catch average was tops in the league, and he finished second in the league with seven touchdown receptions. Burks’ 51-yard TD reception against Chicago last week marked the second time in two games that Burks had a reception for 50+ yards and marked his 4th play of 40 or more yards this season.
  • Orlando Rage players scored the first and last touchdowns of the 2001 season. WR Kevin Swaynescored the first touchdown in XFL history with a TD reception from QB Jeff Brohm early in the first quarter of the Feb. 3 opener against Chicago. WR Dialleo Burks scored the last touchdown of the inaugural XFL season also against Chicago on a pass from QB Brian Kuklick. Both touchdown passes covered the exact same distance..51 yards.
  • In 23 “Red Zone” opportunities this year, the Rage have put points on the board on 20 occasions including 16 touchdowns – for a scoring success rate of 87.0%.


QUESTIONABLE: DT Mark Campbell (Knee), S Hassan Shamsid-Deen (Shoulder), C Cal Dixon (Quad), OL Sean Love (Back). PROBABLE: TE Terrance Huston (Cervical), DE James Roberson (Back), RB Brian Shay (Knee).


  • Last week, QB Mike Pawlawski didn’t complete a touchdown pass for San Francisco and had two interceptions in a game for only the second time this year. He finished second in the league in passing despite missing two games with a neck injury and finished with a mark of more than 200 yards though the air per game.
  • RB Kelvin Anderson filled in nicely when RB’s Juan Johnson and Terry Battle were sidelined with injuries and has rushed for 206 yards as a starter in the Demons’ last four games.
  • WR Jimmy Cunningham is the only receiver to play and catch a pass in all 10 San Francisco games and he has caught at least two passes in every outing this year, pacing the Demons with 50 catches for 406 yards and three touchdowns, all team-leading totals.
  • DE Jermaine Miles shares the Demons’ record in tackles for lost yards with eight for 41 yards
  • Mike Panasuk fell below the 40-yard mark as a punter for the first time this season after his performance at Los Angeles. He finished the year with a 39.6-yard mark. In addition, he made five of 11 field goals during the regular season and opponents averaged just 17.1 yards on 35 kickoff returns.


DOUBTFUL: QB Mike Pawlawski (Shoulder). QUESTIONABLE: RB Juan Johnson (Knee). PROBABLE: LB Jon Haskins (Knee), DE Jermaine Miles (Ankle), C Michael Kiselak (Toe),

LB James Williams (Achilles and Groin), S Toby Wright (Achilles).




L.A. XTREME: 7-3, Western Champion The Xtreme are coming into the playoffs with a full head of steam. They should be full of confidence and ready take on all comers. Coach Al Luginbill has found a nice balance in his offense. The emergence of Saladin McCullough has come at just the right time to take some of the pressure off Tommy Maddox. The receivers are the best combination in the XFL and their special teams can be explosive. If the Xtreme is to win they must keep their composure should the Enforcers explode for a big play on them.

CHICAGO ENFORCERS: 5-5, East second They came out of nowhere but this team never quit and that will be their strongest attribute. Coach Ron Meyer did a terrific job at keeping this team together. As Kevin McDougal brought a steadying influence to the offense the defense simply crushed teams in their stretch drive for the playoffs. All of that being said, the future of Chicago rests with the health of John Avery’s hamstrings. A healthy Avery can create the imbalance needed to shake up the Xtreme. Don’t take anything away from Leshon Johnson, but Chicago needs a productive Avery.


LA Offense: Way too many weapons. The most productive QB in the league, an emerging running game, a solid offensive line and the best set of receivers in the league create a formidable offensive machine. Playing their best as the weather got better they will be hard to beat at home. Maddox is the master at moving the stakes, McCullough has given him the balance that has made him even more dangerous. If LA gets on a roll, they can put some big numbers on the board.

Chicago Defense: Steadily improving throughout the year, this unit is playing a fairly dominant style of football coming into the playoffs. The D-Line has done a decent job of stuffing the run setting up a feast for the Chicago backers and pass coverage. Early in the season the backs gave up big plays, but have settled down into a reliable coverage group. They will be tested by Maddox but have the skills and determination to take the best LA has to offer and make a game of it. The blitz of the Chicago LB’ers will key the success of the enforcers.they must get to Tommy Maddox.


LA Defense: The LA defense has been stifling as of late. Shutting down Orlando then San Francisco at home has given them the kind of confidence to excel in the playoffs. Solid in the defensive line they create pressure and opportunities for the secondary. They must be the ones to stop John Avery and LeShon Johnson or Kevin McDougal will ‘Big Play’ the secondary to death.

Chicago Offense: Big Play pretty sums up the Enforcer offense. John Avery has shown the ability to “take it to the house” any time he touches the ball. Kevin McDougal has given Ron Meyer and the offense a steady, reliable and productive signal caller who can burn a defense with his arm or his legs. If Avery is limited, so will be the Chicago offense. Johnson has been productive but he just does not put the pressure on a defense the Avery does. If Chicago bombs the Xtreme early this game will be very interesting. The Enforcers have overcome incredible hurdles to get this chance.they may become, truly, a force this weekend.



LOS ANGELES, CALIF. – Trailing 25-13 late in the game, the Xtreme scored twice in the fourth quarter to send the game to overtime, before winning a 39-32 thriller over the Chicago Enforcers in the second round of overtime at the Los Angeles Memorial Coliseum.




  • The last time LA and Chicago played, the Xtreme came from down 12 points with 12 minutes to go to force two overtimes and beat the Enforcers 39-32 at the Coliseum in Week Two. The victory was the first in Xreme history. The contest has stood up as the only double overtime game this season.
  • This weekend’s game will feature the season leaders in passing touchdowns and yards (Tommy Maddox-LA); rushing yards (John Avery-Chi); receptions (Jeremaine Copeland-LA); receiving touchdowns and total touchdowns (Darnell McDonald-LA); scoring, field goals made, and field goal accuracy (Jose Cortez); and interceptions (Corey Ivy-Chi).
  • The Xtreme boasts the best passing attack in the league averaging 214 yards per game in the air while the Enforcers come armed with the best rushing attack averaging 126. 5 yards per game on the ground. The Xtreme have the only quarterback to throw for over 2,000 yards in Tommy Maddox (2,186). The Enforcers have the only running back to rush for over 800 yards in John Avery (800).
  • The Xtreme and the Enforcers have combined to win seven of the ten XFL Offensive Player of the Week award this season. Enforcer quarterback Kevin McDougal (Weeks Five and Nine) and running back John Avery (Weeks One and Eight) have each won the award twice. Xtreme quarterback Tommy Maddox (Week Seven), RB’s Saladin McCullough and Rashaan Shehee(Week Ten), and receiver Jeremaine Copeland (Week Two) have each won the award once.
  • The Xtreme defense led the league in takeaways with 24, while the Enforcers defense led the league in interceptions with 15 and ranking second in total takeaways with 23.


OUT: WR Larry Ryans (Knee). QUESTIONABLE: WR Damon Gibson (Toe), RB Saladin McCullough (Hamstring), WR Darnell McDonald (Calf). PROBABLE: CB Terry Billups (Hamstring), G Chris Brymer (Knee), S Tinker Keck (Bicep), RB Ken Oxendine (Achilles), C Jose Portilla (Knee), S Jeff Russell (Shoulder).



  • In only nine games RB John Avery finished the regular season with 1,097 total all-purpose yards for an average of 121.9 yards per game. On the season, he has 800 yards rushing and 297 yards receiving. He also has seven touchdowns (5 rushing, 2 receiving).
  • Since quarterback Kevin McDougal was inserted into the starting lineup, the Enforcers are 5-1.
  • Starting tackle Christopher Perez finished his CFL season on November 26 by helping the BC Lions win the Grey Cup. After playing 21 games for the Lions, he joined the Enforcers in January and on Saturday, he will be playing in his 32nd football game since July of 2000.
  • The Chicago Enforcers were last in the XFL in pass defense, giving up 192.2 yards per game in the air. However, the Enforcers led the league in interceptions with 15 as Corey Ivy (5) was first and Dorian Brew (4) was second in the XFL in picks.
  • Enforcers place kicker Andy Crosland entered the Orlando game with five field goals in nine games. Against the Rage, Crosland made all three of his field goal attempts, including a career best 42-yarder.


DOUBTFUL: DE Jason Chorak (Ankle), DE Casey Dailey (Knee). QUESTIONABLE: RB John Avery (Hamstring). PROBABLE: CB Ray Austin (Shoulder), LB Jamie Baisley (Calf), DB Dorian Brew (Ankle), DB Quincy Coleman (Bicep and Shoulder), WR Fred Coleman (Pectoral and Ankle), S Kerry Cooks (Ankle), DE Larry Fitzpatrick (Ankle), G Paul Janus (Hand), G Rob Murphy (Knee), OT Christopher Perez (Ankle), T Tony Ramirez (Knee), TE Willy Tate (Hamstring).

Archive: The XFL Would Thrive Under New Management

Catch 22: The XFL can’t survive as part of the WWF; The XFL would not have started without Vince McMahon’s vision.

(14 May 2001) –On the 10th of May 2001, the Worldwide Wrestling Federation officially put the XFL to bed.

There was supposed to be a second season. According the Vince McMahon, the founder of the fledgling league, the XFL was building a brand and it takes a while to make a mark in the sports world. The XFL was willing to do its time and build that brand.

The fans were satisfied. The XFL would survive. Everybody also knew that the league would get better with time.

This is why the sudden extinction of the league is a real shocker. Why, after all this, did the league fold so fast? Even the some of the league’s top employees were blind-sided by the news.

The XFL is a great business idea. The players are paid little, seats at the stadium are cheap and the whole product is designed to please the fans. Why couldn’t this business idea succeed?

Was Vince McMahon being insensitive to the league’s fans, players and employeees?

In the end Vince McMahon had no choice to fold the league. Once it was realized that UPN would not award a new TV contract for the coming season the end of the league had arrived.

The performance of the XFL was directly linked to the fortunes of the WWFE stock. When the XFL was announced the stock had immediately dipped thirty percent. Over the course of the league the stock price has remained low.

With the announcement of the UPN deal failure the WWFE stock would have nose-dived. In an effort of damage control the announcement to close the league was quickly made. As of the close of business on the week following the XFL departure the WWFE stock rose significantly.

The WWF was saved.

Between the WWF and NBC $70 Million dollars was lost in the initial year of the league. Most of these losses were due to league start-up and were expected. It was all part of the business plan.

When you consider what the XFL accomplished in it’s first year, one might say that the new league was fairly successful. Attendance was above expectations. XFL branded clothing and memorabilia was selling well. The football product was getting better. The XFL was well on it’s way to making it’s mark as a spring football league.

What the XFL was missing was respect. Sports media who wouldn’t usually care about anything other than the major leagues spent a lot of time and energy lambasting the XFL. Why? Mainly because of it’s link to the WWF and Vince McMahon. The media’s reaction the XFL was linked to its founder. The media’s reaction to the XFL was also responsible for the performance of the WWFE stock.

If “Joe Nobody” had started up this league, using the backing of investors, then the league would have been left alone and would have been able to survive to build itself up into a viable football alternative.

The XFL is a great business idea. The players are paid little, seats at the stadium are cheap and the whole product is designed to please the fans. Why couldn’t this business idea succeed?

It’s a catch 22 situation. The XFL could not succeed because it was linked to the WWF and it’s founder Vince McMahon. But the XFL would not have been born if Vince McMahon had not had the vision to start such a football league.

Is there another businessman out there that is willing to invest in this league? Why not? They should be running and not walking to the doorstep of the Vince McMahon to buy the XFL at a fire sale price.

Vince McMahon and the WWF have done all the hard work already. The brand is built. The franchises are in place. The players are available, and will play for next to nothing. And despite what the TV ratings will have you believe the fans in most of the XFL cities are waiting for more XFL football.

And more XFL fans will be born, once the perception of WWF “taint” is taken away and real football fans start accepting the league for what it really was… a very good minor football league with excellent innovative ideas and a solid business plan.

So step up and buy this league. Once ownership changes, and Vince McMahon and the WWF are cut loose, the apparent “taint” that the media has assigned to this league will be gone and an excellent football league will emerge.

Bias Looks Bad on the Media

Until recently Ted Turner owned the WCW. Turner also owns the Atlanta Braves. Turner’s WCW did the very things that McMahon has been ridiculed for. Where is the media outrage for Turner’s team?

By Sonny Sanders – Bolts Team Reporter

Birmingham – (9 March 2001) — Rumors of the demise of the XFL are not new. Since the first announcement by Vince McMahon the media has forecast a short and inglorious reign for the XFL. Every media outlet has spewed forth negativity toward all aspects of the fledgling league.

The XFL was branded a sleazy bastardized version of the NFL. Rumors of proposed nudity and cheerleaders lap dancing with drunken fans spread like wildfire. The XFL would unleash every known perversion for all to see and would do so under the thinly veiled guise of professional football.

The football itself was slighted long before the first player was drafted. The media joked about the games being scripted and fixed. Even after legitimate coaches and players were signed the media’s blast of negativity continued to pound at the XFL. The media has helped sway public opinion to their side.

The XFL is not perfect and should also accept some blame for the loss of fans support. The announcers are not the best in the business but neither are they the worst that have ever covered a game. The talent on the field is below that of the NFL and the media has used this as a battering ram to bash the XFL at every opportunity. They fail to point out that NCAA talent is also inferior to the NFL.

What are the real problems that hinder the XFL? Is it bad games? The NFL has plenty of bad games each week. The NFC Championship game was one of the worst games ever. How many Superbowls have been great? The problem is not the announcers. Nor is it the cheerleaders, players, or level of competition.

The one aspect of the XFL that has the so-called media experts riled up is Vince McMahon. They perceive McMahon as one step above pornography. Their stance is that the WWF is sleazy and caters to the lowest common denominator. I am not going to debate the pros and cons of professional wrestling. It is what it is and does not claim to be anything more.

McMahon, as owner of the WWF, is not encouraged to participate in a legitimate sport. The media wants to persecute him for having the gall to enter into the arena of “real” sports. The media stands back with its high and mighty self-righteous attitude wagging its finger at McMahon and saying bad boy.

Behind all of this ranting about the evils of professional wrestling mixing with real sports is a dirty little secret that they have failed to mention. Until recently Ted Turner owned the WCW. A wrestling organization that is just as sleazy as the WWF was owned by the man that also owns the Atlanta Braves!! The WCW is no different than the WWF. There is partial nudity, profanity, and violence. Ted Turner’s company did the very things that McMahon has been ridiculed for.

Where was the outrage about Turner degrading the MLB and the Atlanta the Braves? Why is it that one man is viewed differently by the media and considered a pariah while another is accepted?

The media’s bias against McMahon is evident and is uncalled for. Football fans should be outraged by the media’s blatant attempt at telling you what you should like. The XFL is football. Is it the greatest football to ever be witnessed? No, but neither is the NFL. Should the XFL be subject to condemnation by the media solely because of McMahon’s involvement? No.

It is a shame that a league with so much promise may be doomed by unjustified criticism.

What Did You Expect From the XFL?

The XFL has become a punching bag.

Never in the history of American sports has a sporting league been more scrutinized by the media and the public. When The XFL debuted, The sports media expected a three-ring circus. The public expected the most radical sporting league in history. The expectations were high and low.

The question is did both parties get what they expected?

The sports media wants this league to fail. After watching the inaugural broadcast of The XFL on NBC, the media needed only to decide what angle they were going to take. They were going to rip it all along regardless of the outcome or performance.

If cheerleaders were featured heavily, the XFL would have been signified as smut. The cheerleaders in the XFL are no different then any other sports team cheerleaders. So the media couldn’t use that angle to bash the league. Even though some still use that as an excuse.

When the play was proven to be legitimate and not scripted like a movie, television or wrestling. The sports media needed another angle. They went with “this is not the NFL” and why should anyone watch.

Believe it or not, the media has a huge role in painting the public’s perception. Not to say that the public can’t think for itself but the media has control to spin a story and make anyone look good or bad – whatever they want.

In this society, perception becomes reality. If the XFL is perceived by the media to be a league full of semi-pro football failures. Then the public will buy that line. Nothing could be further from the truth. Just look at the backgrounds of all the players in the league. If the media were to do their research, then they’d see the truth, but rest assured they wouldn’t mention it. Instead, The public is fed their agenda motivated garbage.

The public expected the XFL to be something different then any sports league that they have ever seen. Instead, what they got really was football with alot of entertainment features.

The entertainment fans wanted to get what they get out of the WWF. The WWF is kind of an entertainment hybrid. It’s a comic book, it’s cartoonish, it’s a live action, live theatre soap opera within sports setting. When one watches the WWF, they get athleticism, comedy, action, drama, violence and sexuality. WWF fans love the company because it’s a fast paced fantasy world that’s over the top but has the strong human elements of love, hate, competition and betrayal. It’s really a variety show and not just staged wrestling matches.

The WWF fan wanted to see an extreme football league with the same “out of this world” features that the WWF has. The live WWF shows have a rock concert feel. The XFL does not give WWF fans what they want. The XFL has some sexuality, But the stories are not strong enough yet and in the end despite all the fan friendly features, It’s just a football game.

The sports fans want to see good football and many of them expected the XFL to be entirely different then the NFL. The NFL is the king of sports franchises to a sports fan. Nothing can touch it. The sports fan watched the XFL to see if they can get into a new league. The XFL in some cases has provided football from a fresh new perspective but sports fans simply can’t get into a league where they have no loyal ties to any of these players or teams. They expected harder hitting football. The XFL takes you closer and lets you hear all the hits but besides that it’s really not that much more violent then NFL hits. Many of the Sports fans are familiar with some of the players because of their strong college backgrounds but the majority of them are clueless to the origins of the XFL players.

Did the sports fan and public get what they expected? No. Too much football for some not enough football for others. The XFL isn’t the NFL to sports fans. The XFL isn’t the WWF to wrestling fans. It’s hard to please people with those expectation levels.

What is the XFL then?

The XFL is simply a sporting event in a fashion that you have never seen before. It’s an experiment that’s ahead of its time in broadcast sports. It’s a league where team is more important then individuals. A league where success is rewarded and failures are reported. It’s a league that is free and fresh. A league where sports meets reality TV and where sports meets entertainment. Has NBC and WWFE combined those elements perfectly yet? No. Will they successfully put those elements together? Time will tell.

What did you expect?