Full story: RedBird is one of the financial backers, along with Kohlberg Kravis Roberts and Skydance Media, buying National Amusements, the holding company currently held by the Redstone family that controls Paramount, CBS, Pluto and the former Viacom cable networks (the last of which are dying slow, agonizing deaths in the cord-cutting era).
Of note:
What that means for the UFL, which as we all know has RedBird as its number-two investor behind Fox? Well, if there is an expansion by 2026, that gives another outlet for games in the form of CBS, which hasn't programmed original shows on Saturday night in many years, or Sunday afternoons since it doesn't own any major rights except golf in the spring (it's mainly used for women's sport in the offseason).On Monday, RedBird and Skydance executives noted the synergies between Skydance and Paramount, particularly highlighting the success of CBS and the company’s partnership with the National Football League. They spoke of the vision for Paramount’s future, which includes an emphasis on Paramount Pictures’ films, CBS and sports and extracting as much value as possible from the declining traditional TV business.
Curious what 4th&long, who's always been interested in sports media and such, thinks of this move.
