Xfl and USFL ad revenue

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herns
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Xfl and USFL ad revenue

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“As a football fan, it’s always been a quandary if these alternative football leagues can work it out,” said Krim, whose company measures the effectiveness of online search rates for brands after commercials air during programming. “Both are well above prime-time entertainment. These leagues, as TV/sports properties, are performing as you’d expect for live sports.”

“ What the ad buying estimates generally suggest, if accurate, is that Fox’s USFL is better positioned financially than the XFL — which does have deep-pocket backers such as RedBird Capital, who haven’t said how much they’re willing to subsidize the league and for how long.”

I think this is an interesting look at the leagues financials in terms of what they brings in for ad revenue, hopefully Disney takes it as a sign to put more xfl games on ABC and ESPN which are 2 of the biggest tv channels around and with good lead ins they should up in game tv ad revenue. Also something to keep an eye on is USFL had $65M in ad money counting the playoffs and championship and this year the regular season is on pace for over $40M so unless spending goes up for playoffs and championship tv Ad revenue may have decreased from season 1 to 2 but it’s an unknown for now
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