Yeah, it does seem like they’re downplaying the effectiveness of the XFL’s Twitter game in 2020. It’s halfway into the season and we can’t even get team injury reports or transactions posted on team Twitter accounts.Tank55 wrote: ↑Sat Mar 18, 2023 1:36 pmIs this true? Again, I'm not as in the loop as I used to be, but I thought XFL 2020's social media efforts were a strength, and they definitely only weren't on one platform.This strategy follows a whole marketing budget reset, after the XFL shut down in 2020. During its 2020 season, the XFL only had one approach to social media: to publish highlights from the live games. Similar to the NFL, the XFL’s marketing and content departments are working closely to revamp the brand’s social strategy before its return, with a plan to reach fans wherever they are rather than only distributing content on one social media platform.
I know they’re very active on Instagram this time around; beyond Twitter, I’m not sure what socials they were involved in in 2020. Snapchat and TikTok is where they should be but I’m not sure how extensive their presence is there, either.