https://www.sportsbusinessjournal.com/D ... -game.aspx
>> The NFL will expand its schedule to include a Black Friday game, most likely starting with the 2023 season, several sources told SBJ. Amazon will stream the game. Neither the NFL nor Amazon would comment on this story.
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King pegged the cost of the single game at between $70-100M, which Amazon will have to pay in addition to the $1B per year that it shells out for “TNF.” King wrote, “That’s in the same neighborhood of what network partners have paid for wild-card playoff games.” <<
Its also what CFB's ND is reportedly seeking for the whole season from NBC. (not sure if that's in play if NBC gets the B1G contract.
Obviously no other league can touch these numbers - but again its why USFL and XFL exist.