The XFL today announced that Erica Muhleman has joined the League as Senior Vice President, Team Services. Muhleman will serve as a liaison between the League’s business operations departments – ticketing, communications, marketing and content – and all eight teams to implement best business practices and create synergistic opportunities, while also curating to each of the markets’ unique demands. She will report to Janet Duch, Chief Marketing and Content Officer.
An important hire. Although it hasn’t been publicly announced yet by the league. This would seem to indicate and confirm that the XFL will be headed towards operating teams in markets when the regular season starts. The league has mentioned announcing venue deals in the future.
Okay, that’s probably enough prognosticating from our former message board colleague. We’ve heard the story that the league was planning a hub, and that raised everyone’s hackles. Now, because they hired Erica the plan has suddenly changed?
Truth is they hired Erica over three weeks ago. The difference now is the XFL press people leaked this tidbit, “Will act as a liaison between the league’s business operations departments and all eight teams.” You have to think this was the plan when they interviewed her for the job.
I’d like to think the hub plan was never much more solid than “Plan 9 from Outer Space.”
The rumors and speculation are maddening for me. Shoot me if I wrong about this.
