Cheerleaders definitely add to the ambiance of the game. But with a 25 second clock, some canned music and jumbo trons, you can get away for a while without them. The crowd should be saavy enough to understand game situations, when to and when not to cheer. There will be a lot going on the field to with guys who just ran ”go routes“, trying to get back in formation.
Year 1 has to be right, you don’t want a Buffalo Jills situation right off the top. The uniforms would have to work (not to Xtreme not too conservative). And cheerleaders would need to be compensated correctly. They make fantastic ambassadors for a team, but for now, I’m hoping for sound football. Like the rest of the league, it has to be thought out and presented appropriately.
Mascots: Bring em on! Low overhead, lots of opportunities for marketing. They can be as quirky, different as you want them to be. They can be organic (see Niner banjo guy, Raiders fans, AAF Commander rider). Would be curious to see what a “Defender” would look like.