Top ten USFL TV markets

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laxtreme56
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Top ten USFL TV markets

Post by laxtreme56 »

Glad to see my unofficial Google analysis was basically spot on in regards to tv markets. Birmingham, NOLA, and Michigan were ahead of the pack with the rest of the league way behind. This may give more credence to the XFL avoiding LA, Chicago, and NYC as these markets by and large, don't give a whiff about secondary football.

https://usflnewshub.com/usfl-news/usfl- ... m=facebook

Top 10 local markets for the USFL season across NBC/USA
1 Birmingham 2.11
2 New Orleans1.50
3 Tulsa 0.91
4 Knoxville 0.90
5 Detroit 0.78
5 Austin 0.78
5 Albuquerque 0.78
8 Ft. Myers 0.71
8 Dayton, OH 0.71
10 Norfolk 0.69
Tank55
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Re: Top ten USFL TV markets

Post by Tank55 »

If the XFL is still standing and in Dallas/Houston/San Antonio by the time the USFL ever gets around to going in market, Austin has to be on the table.
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herns
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Re: Top ten USFL TV markets

Post by herns »

Tank55 wrote: Thu Jun 30, 2022 11:12 am If the XFL is still standing and in Dallas/Houston/San Antonio by the time the USFL ever gets around to going in market, Austin has to be on the table.
If the USFL wants a Texas team I’d like to see houston be moved to Austin and Austin has an ideal stadium with the Austin FCstadium
4th&long
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Clarity: Top ten USFL TV markets is Not Viewers

Post by 4th&long »

laxtreme56 wrote: Thu Jun 30, 2022 10:36 am Glad to see my unofficial Google analysis was basically spot on in regards to tv markets. Birmingham, NOLA, and Michigan were ahead of the pack with the rest of the league way behind. This may give more credence to the XFL avoiding LA, Chicago, and NYC as these markets by and large, don't give a whiff about secondary football.

https://usflnewshub.com/usfl-news/usfl- ... m=facebook

Top 10 local markets for the USFL season across NBC/USA
1 Birmingham 2.11
2 New Orleans1.50
3 Tulsa 0.91
4 Knoxville 0.90
5 Detroit 0.78
5 Austin 0.78
5 Albuquerque 0.78
8 Ft. Myers 0.71
8 Dayton, OH 0.71
10 Norfolk 0.69
But don't confuse local market ratings with viewers.

While USFL might do well in a small market like Birmingham (730k households) with a 2.11 rating . A .211 rating in the NY market (7452k) is actually more viewers.

730,000 X.0211 = 15,403 viewers
7452,000 x.00211 = 15,723 viewers
(households from Nielsen 2021 DMA)

So without listing all the markets its not possible to say if NY DMA had more or less viewers than Birmingham.

USFL needs to market more, get more local media and yes some home games (there are only 5 anyway) to generate more support in its home markets. The good news is they have real room for improvement off of already solid national TV viewership #.
laxtreme56
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Re: Clarity: Top ten USFL TV markets is Not Viewers

Post by laxtreme56 »

4th&long wrote: Thu Jun 30, 2022 12:31 pm
laxtreme56 wrote: Thu Jun 30, 2022 10:36 am Glad to see my unofficial Google analysis was basically spot on in regards to tv markets. Birmingham, NOLA, and Michigan were ahead of the pack with the rest of the league way behind. This may give more credence to the XFL avoiding LA, Chicago, and NYC as these markets by and large, don't give a whiff about secondary football.

https://usflnewshub.com/usfl-news/usfl- ... m=facebook

Top 10 local markets for the USFL season across NBC/USA
1 Birmingham 2.11
2 New Orleans1.50
3 Tulsa 0.91
4 Knoxville 0.90
5 Detroit 0.78
5 Austin 0.78
5 Albuquerque 0.78
8 Ft. Myers 0.71
8 Dayton, OH 0.71
10 Norfolk 0.69
But don't confuse local market ratings with viewers.

While USFL might do well in a small market like Birmingham (730k households) with a 2.11 rating . A .211 rating in the NY market (7452k) is actually more viewers.

730,000 X.0211 = 15,403 viewers
7452,000 x.00211 = 15,723 viewers
(households from Nielsen 2021 DMA)

So without listing all the markets its not possible to say if NY DMA had more or less viewers than Birmingham.

USFL needs to market more, get more local media and yes some home games (there are only 5 anyway) to generate more support in its home markets. The good news is they have real room for improvement off of already solid national TV viewership #.
You make a valid point, ratings and viewers aren't an apples to apples comparison. A 1.0 in NYC would be higher than a 3.0 in Grand Rapids. NJ Devils games are around the 0.2 ratings in the NYC market and I can't imagine the Generals drawing higher than that. While there's plenty of room for growth there's also room to fall further as well. Case in point, WLAF dropped from 2.1 to 1.7 rating in their first to second seasons and the AFL on NBC went from a 1.1 in 03 to .82 rating in 06.
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Re: Clarity: Top ten USFL TV markets is Not Viewers

Post by 4th&long »

laxtreme56 wrote: Thu Jun 30, 2022 2:02 pm
4th&long wrote: Thu Jun 30, 2022 12:31 pm
laxtreme56 wrote: Thu Jun 30, 2022 10:36 am Glad to see my unofficial Google analysis was basically spot on in regards to tv markets. Birmingham, NOLA, and Michigan were ahead of the pack with the rest of the league way behind. This may give more credence to the XFL avoiding LA, Chicago, and NYC as these markets by and large, don't give a whiff about secondary football.

https://usflnewshub.com/usfl-news/usfl- ... m=facebook

Top 10 local markets for the USFL season across NBC/USA
1 Birmingham 2.11
2 New Orleans1.50
3 Tulsa 0.91
4 Knoxville 0.90
5 Detroit 0.78
5 Austin 0.78
5 Albuquerque 0.78
8 Ft. Myers 0.71
8 Dayton, OH 0.71
10 Norfolk 0.69
But don't confuse local market ratings with viewers.

While USFL might do well in a small market like Birmingham (730k households) with a 2.11 rating . A .211 rating in the NY market (7452k) is actually more viewers.

730,000 X.0211 = 15,403 viewers
7452,000 x.00211 = 15,723 viewers
(households from Nielsen 2021 DMA)

So without listing all the markets its not possible to say if NY DMA had more or less viewers than Birmingham.

USFL needs to market more, get more local media and yes some home games (there are only 5 anyway) to generate more support in its home markets. The good news is they have real room for improvement off of already solid national TV viewership #.
You make a valid point, ratings and viewers aren't an apples to apples comparison. A 1.0 in NYC would be higher than a 3.0 in Grand Rapids. NJ Devils games are around the 0.2 ratings in the NYC market and I can't imagine the Generals drawing higher than that. While there's plenty of room for growth there's also room to fall further as well. Case in point, WLAF dropped from 2.1 to 1.7 rating in their first to second seasons and the AFL on NBC went from a 1.1 in 03 to .82 rating in 06.
Thx. Agreed they can go down. So simply maintaining would be a win, but not a big one. However, USFL vs XFL ratings in named mkts was much lower in the big ones. There was practically zero marketing effort in mkt this season. That's going to change in 2023. How much and where? No sure. But it will be up and that implies doing better in those markets.

My hub suggestion/idea of a Philly partial hub doubling as a NJ near hub along with N.O. as a non-hub with games played. Would increase fans support at games from 10 to 21-26 games while also generating more fan interest.

Awareness is rising albeit slowly and having a full season, potentially a championship for Philly will help in 2023.
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johnnyangryfuzzball
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Re: Top ten USFL TV markets

Post by johnnyangryfuzzball »

Some... er... interesting cities on that list.

It certainly seems, other than Michigan, that the USFL seems to be a lot more popular in the south. And why wouldn't it be? That was also where the USFL was most popular.

If the XFL has staked out Texas, it wouldn't be too much of a stretch for the USFL to establish itself as a regional league with a strong following in its core markets. Tulsa, Knoxville and Albuquerque all have stadiums of at least the right size, though there's no guarantee the colleges will let them use them and the one in Knoxville is oversized. (Norfolk, too, but Norfolk is a MLFB market if that league ever does make it.) Fort Myers is always one of those quirky markets that always shows up near the top of NBC's ratings; that's probably more of the affiliate there than any of the individual content.

In contrast, traditionally strong football markets like Buffalo are completely absent.
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Re: Top ten USFL TV markets

Post by 4th&long »

johnnyangryfuzzball wrote: Thu Jun 30, 2022 11:09 pm Some... er... interesting cities on that list.

It certainly seems, other than Michigan, that the USFL seems to be a lot more popular in the south. And why wouldn't it be? That was also where the USFL was most popular.

If the XFL has staked out Texas, it wouldn't be too much of a stretch for the USFL to establish itself as a regional league with a strong following in its core markets. Tulsa, Knoxville and Albuquerque all have stadiums of at least the right size, though there's no guarantee the colleges will let them use them and the one in Knoxville is oversized. (Norfolk, too, but Norfolk is a MLFB market if that league ever does make it.) Fort Myers is always one of those quirky markets that always shows up near the top of NBC's ratings; that's probably more of the affiliate there than any of the individual content.

In contrast, traditionally strong football markets like Buffalo are completely absent.
The USFL will not be targeting smaller cities for the reason I posted above about market size, just like XFL 2.0 targeted.
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Re: Top ten USFL TV markets

Post by Tank55 »

I agree these leagues either need to go big or go home, but the USFL currently has one market: Birmingham, which is #45 in the US by TV households.

Norfolk is #46. Albuquerque is #48.

https://en.wikipedia.org/wiki/List_of_U ... on_markets
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4th&long
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Re: Top ten USFL TV markets

Post by 4th&long »

Tank55 wrote: Fri Jul 01, 2022 3:14 pm I agree these leagues either need to go big or go home, but the USFL currently has one market: Birmingham, which is #45 in the US by TV households.

Norfolk is #46. Albuquerque is #48.

https://en.wikipedia.org/wiki/List_of_U ... on_markets
Birmingham is not a big market. its .6% dma size, NJ/NY is 6.16%
Philly 2.48%, Houstin 2.13%, that's their big 3
Followed by TB and Detroit at 1.68% and 1.54% and Pitt at 1%
NOLA is the smallest at .55%

The USFL has good ratings in 2 smaller markets. Ratings are not the metric, its viewers. They need to improve in their large markets. League has as many viewers in Detroit as Birmingham. But they could have more.

The league didn'y market in named cities or play games there. That changes in 2023.
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