SBJ Media: USFL gets a passing grade - 50% ads sold yr 2

The USFL has hit the field. Discuss it here!
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4th&long
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SBJ Media: USFL gets a passing grade - 50% ads sold yr 2

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https://www.sportsbusinessjournal.com/S ... 06/27.aspx

>> USFL Season 2 ads already 50% sold

Speaking of selling sponsorships, Fox emerged from the upfront ad sales marketplace with the USFL's second season already more than 50% sold, the network’s Exec VP/Sports Sales Mark Evans said. “We’ve been able to secure a significant portion of next year’s inventory already in this year’s upfront,” he noted. “Advertisers were able to plan for it this year, have a ratings track they could study and better see the long-term viability of the league.” <<
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