https://www.sportsbusinessjournal.com/S ... 06/27.aspx
>> USFL Season 2 ads already 50% sold
Speaking of selling sponsorships, Fox emerged from the upfront ad sales marketplace with the USFL's second season already more than 50% sold, the network’s Exec VP/Sports Sales Mark Evans said. “We’ve been able to secure a significant portion of next year’s inventory already in this year’s upfront,” he noted. “Advertisers were able to plan for it this year, have a ratings track they could study and better see the long-term viability of the league.” <<
SBJ Media: USFL gets a passing grade - 50% ads sold yr 2
-
- MVP
- Posts: 6776
- Joined: Sun Nov 24, 2019 2:27 pm