PFT: USFL articles

[BattleHawks]

Either way missing the Obvious - small markets involved in game.

Pittsburgh is a small market?

It's #26 in the country per Nielsen

https://www.tvjobs.com/cgi-bin/markets/market2.cgi

I guess it depends on your POV if that constitutes a small market or not.

Fair enough.

[4th&long]

Pittsburgh is a small market?

It's #26 in the country per Nielsen

https://www.tvjobs.com/cgi-bin/markets/market2.cgi

I guess it depends on your POV if that constitutes a small market or not.

Fair enough.

It was the smallest Championship by far (as luck would have it), forget rank for a moment and look at Neilsen household Market share:

USFL 2023 had two of the smallest market teams totaling 1.57% (#26 ranked and #45)
(.62 birm and .95 pitt) US household marketshare,

vs 2x USFL 2022 3.11% (.62 birm and 2.51 philly) Ranked #4 and #45.

and 3x XFL 2023 4.57% (2.46 dallas and 2.11 DC). Ranked #5 and #8

Despite having 1/2 of 2022 USFL market share and a 1/3 XFL 2023 market share in their respective championships they were only down 25% and 20% respectively. Plus Twitter going down didn't help.

Market size matters in TV viewership. That's why XFL 2020 targeted large markets totaling 22% of the nation.
And NOLA is .55% and Memphis .52% (the lowest champ mkt share would be Pitt/Memphis at 1.47%

This is why I keep beating the dead horse (or Stallion ) - if you want TV ratings you need to engage your largest markets - their media/press/fans. USFL needs to be in Philly/NJ or both in 2024. N-NJ/NY alone is 6.26%