The XFL knows to bring the Rock out for certain events, especially if they want the media to show up. The XFL player showcase at McKinley High School in Honolulu, Hawaii was no different, and when Dwayne Johnson made his appearance, the media flocked to his side. Why wouldn’t they? Johnson is a polished speaker … Read more
Popularity is paramount when it comes to selling sponsorships for their league and teams.
Noteworthy quotes and observations to share from the XFL Florida Showcase.
Dwayne Johnson: “Man this is a powerful picture. ‘Fifty f’n four’ #thatsme.”
Agreement includes exclusive rights to produce and distribute XFL games and tentpole events through 2027
Network upfronts are this week. Wouldn’t that be a good reason to be in NYC?
There is no way the mainstream media can ignore a story featuring Dwayne Johnson.
Will this give players a better chances at NFL playing opportunities?
Is the new logo reveal just the beginning, leading to the XFL revealing the details of football operations in 2023?
Bold, modern design captures new brand vision – harnessing the power at the intersection of sports and storytelling
