Brian Michael Cooper, XFL Houston team president, today announced his first team business hire in former Houston Astros executive Jennifer Germer who has joined his team as the team’s marketing director. In her new position, Germer will lead XFL Houston’s marketing and community relations including integrated marketing functions, brand marketing, digital and social marketing, fan engagement and activations locally.
Most recently, Germer served as the Chief Operating Officer for RMH Marketing & Media, where she was responsible for streamlining the business and marketing operations strategy and building the operational framework, processes, and technology.
Germer served as the Astros’ Vice President of Marketing from 2008-2011 and Senior Director of Marketing from 2006-2008. Prior to joining the Astros, Germer spent seven seasons working in the marketing departments for the Los Angeles Angels of Anaheim (2000-06) and Anaheim Ducks (2000-02). She also served as the sports marketing and event manager for Elite Racing, Inc.
Germer graduated from Arizona State University with a Bachelor of Science degree in exercise science with an emphasis in sport studies, health, and wellness.